What types of retargeting exist?
Posted: Tue Feb 11, 2025 5:18 am
Retargeting lists
Cookie pools or lists accumulate cookies or users based on their behavior. This helps us segment customers. When a customer visits our website, they will be placed on the “all visitors” list by default, but there are many more, which will help us launch more effective ads.
Here are some examples for retargeting lists:
They submitted the form. We are not interested in retargeting these users on the lead generation page.
They left the form half-finished. These are highly qualified users and are very close to conversion.
If they spent less than 10 seconds on your website, it means that you don't have what they are looking for and you shouldn't invest money in these users.
There are several categories of retargeting and each company uses the one that best suits it.
Site retargeting
This is the most commonly used cookie. When we enter a website, it places a cookie in our browser and from then on we will start to see a multitude of advertisements from that company on all the pages we browse on the Internet.
This technique is often uncomfortable, as the user feels harassed by the advertiser. This happens because the advertiser is not using frequency capping, which helps to limit the number of impacts per user per day.
The interesting thing about site retargeting is that the malaysia telegram data segmentation of users by behavior is infinite. If this is not taken advantage of, it will cause a lot of branding and little conversion. Its effectiveness will depend greatly on the quality of the lists.
Email retargeting
This system is the same as Site Retargeting. The cookie is introduced into the browser (remember, as long as it is not in Outlook or an app) and advertising is shown to it. There are a large number of people who open our email, are interested, but sometimes do not have the time to read it. Email marketing is a good option to remind them.
CRM retargeting
This is a much more advanced service and can only be offered by some large retargeting platforms. It consists of comparing your email lists with huge cookie pools available on the platform.
It is very useful for taking advantage of databases, especially B2B, and winning back old customers.
Cookie pools or lists accumulate cookies or users based on their behavior. This helps us segment customers. When a customer visits our website, they will be placed on the “all visitors” list by default, but there are many more, which will help us launch more effective ads.
Here are some examples for retargeting lists:
They submitted the form. We are not interested in retargeting these users on the lead generation page.
They left the form half-finished. These are highly qualified users and are very close to conversion.
If they spent less than 10 seconds on your website, it means that you don't have what they are looking for and you shouldn't invest money in these users.
There are several categories of retargeting and each company uses the one that best suits it.
Site retargeting
This is the most commonly used cookie. When we enter a website, it places a cookie in our browser and from then on we will start to see a multitude of advertisements from that company on all the pages we browse on the Internet.
This technique is often uncomfortable, as the user feels harassed by the advertiser. This happens because the advertiser is not using frequency capping, which helps to limit the number of impacts per user per day.
The interesting thing about site retargeting is that the malaysia telegram data segmentation of users by behavior is infinite. If this is not taken advantage of, it will cause a lot of branding and little conversion. Its effectiveness will depend greatly on the quality of the lists.
Email retargeting
This system is the same as Site Retargeting. The cookie is introduced into the browser (remember, as long as it is not in Outlook or an app) and advertising is shown to it. There are a large number of people who open our email, are interested, but sometimes do not have the time to read it. Email marketing is a good option to remind them.
CRM retargeting
This is a much more advanced service and can only be offered by some large retargeting platforms. It consists of comparing your email lists with huge cookie pools available on the platform.
It is very useful for taking advantage of databases, especially B2B, and winning back old customers.