An investment that pays off
Posted: Tue Feb 11, 2025 5:22 am
By regularly measuring and analyzing these metrics, companies can continuously optimize their accessibility measures. The data collected also serves as evidence of the effectiveness of the measures and can be helpful in audits or litigation.
54% use AI-driven solutions to improve digital accessibility
We've seen how companies can measure the success of their improvements and which software is best suited for this. Finally, we'll look at which technologies companies can use to improve digital accessibility on their website.
Study Accessibility on Websites: Which technologies companies use to improve digital accessibility
AI offers great potential to improve digital accessibility. Over half of companies (54%) are using AI-driven solutions to improve their accessibility efforts.
There are several ways AI can be used to assist. Here are a few examples:
Voice assistants: These use natural language processing to understand and respond to user requests. They can navigate websites, find information, and perform tasks by speaking to the user or reading text aloud.
Automatic subtitles : Automatically create subtitles to make videos and audio understandable for deaf or hard of hearing users.
Object and scene recognition : AI can identify and describe objects and scenes in images. This enables more detailed description of images and makes them easier to understand for people with cognitive impairments.
Content summarization: AI algorithms can summarize long texts without losing the core content.
Motion analysis: AI can analyze motion to customize user interfaces and facilitate interaction with devices.
In addition to AI, there are other tools that most companies have in place (like a CMS or payment system). Companies can leverage the features of these tools to increase accessibility for customers.
Tools for automatic accessibility checking and testing analyze the source code of a website for possible accessibility errors. For example, they check whether all elements are labeled or whether color contrasts are sufficient. Companies can use these tools to interactively test the website and evaluate specific aspects of accessibility.
Website building software can also help improve digital accessibility measures. Some website mexico telegram data builders offer built-in accessibility features, such as the ability to add alternative text to images, properly structure headings, and adjust color contrast.
By making effective use of content creation software , companies can ensure that their content is accessible to everyone. For example, the software can help simplify complex texts and translate them into clear and understandable language. This is especially important for people with learning difficulties.
payment processing or cash register systemshelp with accessibility initiatives by trying to ensure that users can easily make payments using different input methods (eg keyboard, touchscreen). The systems should be available in different languages and with different voice outputs.
The software tools mentioned can be used to improve various aspects of digital accessibility, from automated checking to manual adaptation of content.
Our study results show that investments in digital accessibility pay off. Customer orientation is becoming more and more important. Making a website or app user-friendly and easy to navigate is not only important to make it usable for people with disabilities, but also generally increases the user experience and customer satisfaction. Companies see this directly in higher sales figures and cost savings, for example in the area of customer support. The brand image and customer loyalty also benefit from the measures.
Companies should strive to make the measures as useful as possible for their users and to continuously improve them. To achieve this, regular customer feedback as well as measuring and evaluating improvements are crucial.
54% use AI-driven solutions to improve digital accessibility
We've seen how companies can measure the success of their improvements and which software is best suited for this. Finally, we'll look at which technologies companies can use to improve digital accessibility on their website.
Study Accessibility on Websites: Which technologies companies use to improve digital accessibility
AI offers great potential to improve digital accessibility. Over half of companies (54%) are using AI-driven solutions to improve their accessibility efforts.
There are several ways AI can be used to assist. Here are a few examples:
Voice assistants: These use natural language processing to understand and respond to user requests. They can navigate websites, find information, and perform tasks by speaking to the user or reading text aloud.
Automatic subtitles : Automatically create subtitles to make videos and audio understandable for deaf or hard of hearing users.
Object and scene recognition : AI can identify and describe objects and scenes in images. This enables more detailed description of images and makes them easier to understand for people with cognitive impairments.
Content summarization: AI algorithms can summarize long texts without losing the core content.
Motion analysis: AI can analyze motion to customize user interfaces and facilitate interaction with devices.
In addition to AI, there are other tools that most companies have in place (like a CMS or payment system). Companies can leverage the features of these tools to increase accessibility for customers.
Tools for automatic accessibility checking and testing analyze the source code of a website for possible accessibility errors. For example, they check whether all elements are labeled or whether color contrasts are sufficient. Companies can use these tools to interactively test the website and evaluate specific aspects of accessibility.
Website building software can also help improve digital accessibility measures. Some website mexico telegram data builders offer built-in accessibility features, such as the ability to add alternative text to images, properly structure headings, and adjust color contrast.
By making effective use of content creation software , companies can ensure that their content is accessible to everyone. For example, the software can help simplify complex texts and translate them into clear and understandable language. This is especially important for people with learning difficulties.
payment processing or cash register systemshelp with accessibility initiatives by trying to ensure that users can easily make payments using different input methods (eg keyboard, touchscreen). The systems should be available in different languages and with different voice outputs.
The software tools mentioned can be used to improve various aspects of digital accessibility, from automated checking to manual adaptation of content.
Our study results show that investments in digital accessibility pay off. Customer orientation is becoming more and more important. Making a website or app user-friendly and easy to navigate is not only important to make it usable for people with disabilities, but also generally increases the user experience and customer satisfaction. Companies see this directly in higher sales figures and cost savings, for example in the area of customer support. The brand image and customer loyalty also benefit from the measures.
Companies should strive to make the measures as useful as possible for their users and to continuously improve them. To achieve this, regular customer feedback as well as measuring and evaluating improvements are crucial.