Functions for creating email campaigns and newsletters
Posted: Tue Feb 11, 2025 5:27 am
As a sales manager, your job probably includes monitoring the sales funnel, capturing and converting leads, managing customer inquiries, and optimizing outreach campaigns. Doing all of these tasks manually or within closed silos is extremely tedious and time-consuming, and not least very error-prone. A good alternative for companies is customer relationship management software (CRM software) .
CRM software tracks all of a company's interactions with existing and prospective customers, helping to optimize communication and relationship building. At the same time, small and medium-sized businesses (SMEs) with limited resources can use CRM software to centrally manage customer interactions and automate routine tasks. This allows them to optimize processes across different departments, build and maintain more robust customer relationships, strengthen lead nurturing with targeted marketing campaigns, and drive sustainable business growth.
To make your choice easier, in this article we present three of the most popular CRM systems available in Germany. Each software supports the German language and has been rated by users on Capterra with at least 4 out of 5 stars in more than 20 user reviews over the last two years. You can find the complete selection criteria at the end of the article.
1st ActiveCampaign
Deals Pipeline in the CRM for small businesses ActiveCampaign
Deals pipeline in ActiveCampaign [Source: Capterra ]
ActiveCampaign helps small businesses manage customer interactions and provides automation tools for repetitive marketing and sales tasks like email sending, lead management, and deal tracking. Businesses can use ActiveCampaign to reach customers through multiple channels like email, text messaging, social media, and advertising campaigns. The platform's reporting and analytics tools provide insight into campaign performance, ROI, and sales forecasts, enabling informed decision making.
Additionally, managers can break down sales outreach processes into different tasks, assign them to the appropriate team members, and synchronize contact fields in the system so that the status of a sales opportunity is always displayed up to date. Users can create custom phases for specific team members based on their own workflows and use the platform to identify cross-selling opportunities. ActiveCampaign can be integrated with tools such as Salesforce, WooCommerce, and Shopify to make processes more efficient.
ActiveCampaign
ActiveCampaign
4.6
(2,501)
review details
functions
Advantages and disadvantages
product overview
This information comes from verified user reviews for ActiveCampaign
5
1,672
4
658
3
115
2
28
1
28
user-friendliness
4.2
customer service
4.4
price-performance ratio
4.4
Verified Reviewers
+
"Reliable email delivery - ideal for list building and automation for e.g. onboarding sequences..."
Read the full review
Frank
consultants in Germany
Main features of ActiveCampaign
Multi-level marketing automation
email and landing page templates
AI-supported predictive sending
2nd combit CRM
Customer details with status updates in the CRM system for small businesses combit CRM
Customer details with status updates in combit CRM [Source: Capterra ]
The combit CRM software, developed and hosted in netherlands telegram data Germany, includes various tools for managing and maintaining customer relationships. The visual dashboard allows users to see leads, sales opportunities and sales forecasts at a glance, and a central document repository provides organized access to important information. The tool helps automate recurring tasks, resolve complaints and problems, and more. The platform is accessible via mobile devices and includes a route planner to easily reach customers.
It helps marketing teams manage campaigns and provides insights and insights that help users improve targeted customer communications and optimize for better conversions. The software also helps with budget and cost management, measuring recipient responses, and event management.
"The interface between our DMS provider Kendox and combit CRM has improved our document management..."
Read the full review
Alexander
Alexander
Head of CRM and Data Management in Germany
Main functions of combit CRM
Store and organize customer information such as contact details, purchase and communication history
Track the progress of potential sales opportunities from lead to conversion using sales pipeline management
Create and send personalized email campaigns
3. TOPIX
Customer database in the CRM system for small businesses TOPIX
Customer database in TOPIX [Source: Capterra ]
CRM software tracks all of a company's interactions with existing and prospective customers, helping to optimize communication and relationship building. At the same time, small and medium-sized businesses (SMEs) with limited resources can use CRM software to centrally manage customer interactions and automate routine tasks. This allows them to optimize processes across different departments, build and maintain more robust customer relationships, strengthen lead nurturing with targeted marketing campaigns, and drive sustainable business growth.
To make your choice easier, in this article we present three of the most popular CRM systems available in Germany. Each software supports the German language and has been rated by users on Capterra with at least 4 out of 5 stars in more than 20 user reviews over the last two years. You can find the complete selection criteria at the end of the article.
1st ActiveCampaign
Deals Pipeline in the CRM for small businesses ActiveCampaign
Deals pipeline in ActiveCampaign [Source: Capterra ]
ActiveCampaign helps small businesses manage customer interactions and provides automation tools for repetitive marketing and sales tasks like email sending, lead management, and deal tracking. Businesses can use ActiveCampaign to reach customers through multiple channels like email, text messaging, social media, and advertising campaigns. The platform's reporting and analytics tools provide insight into campaign performance, ROI, and sales forecasts, enabling informed decision making.
Additionally, managers can break down sales outreach processes into different tasks, assign them to the appropriate team members, and synchronize contact fields in the system so that the status of a sales opportunity is always displayed up to date. Users can create custom phases for specific team members based on their own workflows and use the platform to identify cross-selling opportunities. ActiveCampaign can be integrated with tools such as Salesforce, WooCommerce, and Shopify to make processes more efficient.
ActiveCampaign
ActiveCampaign
4.6
(2,501)
review details
functions
Advantages and disadvantages
product overview
This information comes from verified user reviews for ActiveCampaign
5
1,672
4
658
3
115
2
28
1
28
user-friendliness
4.2
customer service
4.4
price-performance ratio
4.4
Verified Reviewers
+
"Reliable email delivery - ideal for list building and automation for e.g. onboarding sequences..."
Read the full review
Frank
consultants in Germany
Main features of ActiveCampaign
Multi-level marketing automation
email and landing page templates
AI-supported predictive sending
2nd combit CRM
Customer details with status updates in the CRM system for small businesses combit CRM
Customer details with status updates in combit CRM [Source: Capterra ]
The combit CRM software, developed and hosted in netherlands telegram data Germany, includes various tools for managing and maintaining customer relationships. The visual dashboard allows users to see leads, sales opportunities and sales forecasts at a glance, and a central document repository provides organized access to important information. The tool helps automate recurring tasks, resolve complaints and problems, and more. The platform is accessible via mobile devices and includes a route planner to easily reach customers.
It helps marketing teams manage campaigns and provides insights and insights that help users improve targeted customer communications and optimize for better conversions. The software also helps with budget and cost management, measuring recipient responses, and event management.
"The interface between our DMS provider Kendox and combit CRM has improved our document management..."
Read the full review
Alexander
Alexander
Head of CRM and Data Management in Germany
Main functions of combit CRM
Store and organize customer information such as contact details, purchase and communication history
Track the progress of potential sales opportunities from lead to conversion using sales pipeline management
Create and send personalized email campaigns
3. TOPIX
Customer database in the CRM system for small businesses TOPIX
Customer database in TOPIX [Source: Capterra ]