Advantages of earned media
Posted: Tue Feb 11, 2025 5:33 am
If you manage to have an impact with your activity, you will soon see how the trickle begins, paraphrasing Salvador Dalí, whether they speak well or badly of you, but they speak.
Obviously, it is desirable that it be in a favorable tone, but since these are media that are outside the company's control, it is difficult for all the references to be positive.
Earned media examples
Product or service reviews
When it appears in the media, whether in the form of a comparison, analysis, etc.
Obviously, the value of this type of publication will depend on the prestige or quality of the website in question.
User comments
In any of its forms, whether through comments on social greece phone number list networks or reviews on product pages on websites like Amazon, this type of earned media can even eclipse reviews in the media.
According to a study by Nielsen , 2 out of 3 Internet users consider product reviews to be a reliable source when deciding on one product or another.
You are undoubtedly aware of the potential that this data implies.
Having a presence in digital media outside the company has several advantages.
Obviously, it is desirable that it be in a favorable tone, but since these are media that are outside the company's control, it is difficult for all the references to be positive.
Earned media examples
Product or service reviews
When it appears in the media, whether in the form of a comparison, analysis, etc.
Obviously, the value of this type of publication will depend on the prestige or quality of the website in question.
User comments
In any of its forms, whether through comments on social greece phone number list networks or reviews on product pages on websites like Amazon, this type of earned media can even eclipse reviews in the media.
According to a study by Nielsen , 2 out of 3 Internet users consider product reviews to be a reliable source when deciding on one product or another.
You are undoubtedly aware of the potential that this data implies.
Having a presence in digital media outside the company has several advantages.