This has consequences for us as marketers. New and in many cases stricter demands are made on us, which we have to implement. We can see that as a threat. It will cost us time and money and we will be more limited in our possibilities.
But we can also see it as an opportunity for organizations to tackle the three big data paradoxes.
Also read: The Future of Supermarketeers: Psychology in the Digitalizing Supermarket Industry
Always be transparent about the use of personal data. What personal data is used and for what purpose? Most organizations already indicate this to their consumers. They are also required to do so under the new GDPR legislation.
Always be transparent about the use of personal greece phone number example data. What personal data is used and what is it used for?
A step further is to also explain to the consumer what he notices of this. And not just in general terms. For example, by stating: "This means that you will see advertisements that we, based on what we know about you, think are suitable for you." It can be a lot more specific. Think of: "We showed you this advertisement because we saw that you ...". That is very transparent.
The question is of course how far organisations want to go in this. But it can certainly be more concrete than the general wording that is currently chosen in privacy statements .
Be critical and always try to do justice to the individual consumer. This means that it is important to pay attention to the quality and topicality of (personal) data. With incorrect, outdated data you can get wrong derived insights.