B2B Digital Marketing: 5 factors for a successful strategy

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In the B2B industry , there are three main barriers that prevent the development of its digital areas: cultural and technological factors such as information systems; organizational resistance to change; and the impossibility of connecting sales channels to carry out a B2B digital marketing strategy .

With the arrival of a global pandemic , it is laos country code and mobile number essential for companies to overcome these factors and stay ahead through digital means . Surviving the economic crisis may depend on this.

Before showing you the factors to consider when designing your strategy , let's start by sharing a little about B2B digital marketing .



What is B2B digital marketing?
B2B digital marketing is the marketing that guides its efforts to support the sales or positioning strategies of companies in this field. Just like the B2B business model , this marketing focuses on the sale of a product or service from business to business.

According to Hubspot , 75% of industrial consumers buy online, 73% buy through websites and 45% buy through mobile apps. That's why it's important to have a B2B digital marketing plan so you can use the right channels to reach the right potential customers.