25 Ecommerce Email Marketing Tips to Increase Sales
Posted: Tue Feb 11, 2025 9:04 am
Ecommerce Email Marketing Tips to Increase Sales
Now that we've convinced you of the importance and power of ecommerce email marketing, let's explore 25 proven tips for making your email outreach more successful and profitable.
1. Choose the perfect subject line for your email marketing campaigns
We’ve already touched on subject lines, but we want to make it clear that your subject line is the first 99 acres database thing people will see when they open their email clients. If your subject lines don’t entice them to click, you’re going to the trash.
A/B test multiple subject lines once you have a large list. Find out which ones are most compelling to your audience.
One of the best email subject lines communicates value and urgency. They let people know exactly what they'll get when they click.
Or, like in the Butcher Box example we described above, they spark curiosity. Get people to click because they want to know the answer to a question.
2. Divide your email list into segments
email segmentation
People hardly pay attention to broadcasts or general emails. Think about it – most people are bombarded with messages on a daily basis, so there’s barely any time to read emails that blend into the noise.
You can avoid this by implementing email list segmentation into your campaign.
What is email list segmentation?
It involves dividing your email subscribers into targeted subgroups based on certain criteria. This allows you to promote your business in a personalized way.
For example, if you offer academic services to university students, you can ask your subscribers for their department or course. This way, you can create segmented lists relevant to medicine, arts, humanities, and law.
3. Avoid using overused words in ecommerce emails
Consumers are used to receiving emails. In fact, many of them are inundated with emails every hour of the day.
As a result, you don't want to bore them. Try a subject with unusual or strong words in the copy.
Now that we've convinced you of the importance and power of ecommerce email marketing, let's explore 25 proven tips for making your email outreach more successful and profitable.
1. Choose the perfect subject line for your email marketing campaigns
We’ve already touched on subject lines, but we want to make it clear that your subject line is the first 99 acres database thing people will see when they open their email clients. If your subject lines don’t entice them to click, you’re going to the trash.
A/B test multiple subject lines once you have a large list. Find out which ones are most compelling to your audience.
One of the best email subject lines communicates value and urgency. They let people know exactly what they'll get when they click.
Or, like in the Butcher Box example we described above, they spark curiosity. Get people to click because they want to know the answer to a question.
2. Divide your email list into segments
email segmentation
People hardly pay attention to broadcasts or general emails. Think about it – most people are bombarded with messages on a daily basis, so there’s barely any time to read emails that blend into the noise.
You can avoid this by implementing email list segmentation into your campaign.
What is email list segmentation?
It involves dividing your email subscribers into targeted subgroups based on certain criteria. This allows you to promote your business in a personalized way.
For example, if you offer academic services to university students, you can ask your subscribers for their department or course. This way, you can create segmented lists relevant to medicine, arts, humanities, and law.
3. Avoid using overused words in ecommerce emails
Consumers are used to receiving emails. In fact, many of them are inundated with emails every hour of the day.
As a result, you don't want to bore them. Try a subject with unusual or strong words in the copy.