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Posted: Tue Feb 11, 2025 9:12 am
You'll notice that the temperature ranges aren't fixed—instead, I've divided the label into eight roughly equal buckets (meaning they represent the same number of days). This gives us a little more sensitivity to more general ranges.
The trend is quite clear. The last half of this 5-year time frame has clearly been warmer than the first half. While the warming trend is clear, however, it is not a steady increase over time as Google’s brazil number data count might suggest. Instead, we see a clear shift in the fall of 2016 and the very warm season of 2017. More recently, we have actually seen signs of cooling. Below are the means and medians for each year (note that 2014 and 2019 are partial years):
Note that search engine rankings are inherently noisy, and our error measure is large (daily changes are difficult to interpret). However, the difference from 2015 to 2017 is clearly noticeable.
Are there really 9 updates per day?
No, just 8.86 - feel better? Well, maybe that's not what you meant. Even back in 2009, Matt Cutts said a very interesting thing that seems to have been lost in the mists of time...
"We can batch and go to a meeting once a week where we talk about 8 or 10 or 12 or 6 different things that we want to launch, but then after they're approved ... they'll roll out when we can get them into production."
The trend is quite clear. The last half of this 5-year time frame has clearly been warmer than the first half. While the warming trend is clear, however, it is not a steady increase over time as Google’s brazil number data count might suggest. Instead, we see a clear shift in the fall of 2016 and the very warm season of 2017. More recently, we have actually seen signs of cooling. Below are the means and medians for each year (note that 2014 and 2019 are partial years):
Note that search engine rankings are inherently noisy, and our error measure is large (daily changes are difficult to interpret). However, the difference from 2015 to 2017 is clearly noticeable.
Are there really 9 updates per day?
No, just 8.86 - feel better? Well, maybe that's not what you meant. Even back in 2009, Matt Cutts said a very interesting thing that seems to have been lost in the mists of time...
"We can batch and go to a meeting once a week where we talk about 8 or 10 or 12 or 6 different things that we want to launch, but then after they're approved ... they'll roll out when we can get them into production."