The Importance of Deliverability in Email Campaign Management
Posted: Tue Feb 11, 2025 9:52 am
. Have special savings for loyal customersgo the extra mile for your most loyal customers. They’re the ones who are most engaged with your brand, as well as the ones who are most likely to make purchases from your business this black friday. Make sure that you treat them with extra care and make them feel valued. There are a few ways to do this:send them teaser emails before black friday so that they know what offers to expect.Include them in a customer loyalty program with special offers, rewards, or benefits.
Give them “early bird” access to your black friday deals.Text them belarus whatsapp data an sms saying “thank you,” along with a special deal.Reach out to them with personalized direct messages on social media.Send them a custom gift box that includes a handwritten card and discount code.Before undertaking any personalized marketing activities, make sure that you are gdpr-compliant and these customers have given you the necessary consent to receive personal messages from your brand. Want to go on the next level with your black friday ecommerce? Check out our blog for even more creative black friday campaigns that aren’t discounts.
. Segment your audience for your email marketing campaignsecommerce email marketing plays a crucial role for the success of your black friday ecommerce endeavors.Segmenting your audience is the most important step in your email marketing campaigns. You can divide them into different groups based on various factors, such as their past purchasing behavior. For example, if you identify a group that has previously bought earrings from your online store, you can use the cross-selling technique, where you send an email recommending a matching necklace. Similarly, by identifying a group of people that are on your basic subscription plan, you can send them a promotional upsell email, telling them the advantages of your premium plan.
Give them “early bird” access to your black friday deals.Text them belarus whatsapp data an sms saying “thank you,” along with a special deal.Reach out to them with personalized direct messages on social media.Send them a custom gift box that includes a handwritten card and discount code.Before undertaking any personalized marketing activities, make sure that you are gdpr-compliant and these customers have given you the necessary consent to receive personal messages from your brand. Want to go on the next level with your black friday ecommerce? Check out our blog for even more creative black friday campaigns that aren’t discounts.
. Segment your audience for your email marketing campaignsecommerce email marketing plays a crucial role for the success of your black friday ecommerce endeavors.Segmenting your audience is the most important step in your email marketing campaigns. You can divide them into different groups based on various factors, such as their past purchasing behavior. For example, if you identify a group that has previously bought earrings from your online store, you can use the cross-selling technique, where you send an email recommending a matching necklace. Similarly, by identifying a group of people that are on your basic subscription plan, you can send them a promotional upsell email, telling them the advantages of your premium plan.