Casey Gillette, Co-Marketing
Posted: Tue Feb 11, 2025 9:52 am
My Bowling, Igniter Digital
Get ready for a healthy dose of all things local with this talk! Maryam will take an in-depth look at how the Google Local algorithm matured in 2019 and how marketers need to mature with it. How the key elements of the algorithm (relevance, importance, and proximity) impact local rankings and how they influence each other. How local results are cameroon number data -dependent; how to put business information into the Knowledge Graph; and how branding is now “king” in local search.
10:35am-11:15am
Morning break
11:15am-11:45am
Making Memories: Creating Content People Remember
We know that only 20% of people remember what they read, but 80% of people remember what they see. How do you create something that people actually remember? You have to think beyond words and consider factors like images, color, movement, location, etc. In this talk, Casey will analyze what brands are doing to capture attention right now and how anyone, regardless of budget or resources, can create the kind of content that their audience will actually remember.
11:45am-12:25pm
20 years in search and I don't trust my gut or Google.
Will Reynolds, Seer Interactive
Get ready for a healthy dose of all things local with this talk! Maryam will take an in-depth look at how the Google Local algorithm matured in 2019 and how marketers need to mature with it. How the key elements of the algorithm (relevance, importance, and proximity) impact local rankings and how they influence each other. How local results are cameroon number data -dependent; how to put business information into the Knowledge Graph; and how branding is now “king” in local search.
10:35am-11:15am
Morning break
11:15am-11:45am
Making Memories: Creating Content People Remember
We know that only 20% of people remember what they read, but 80% of people remember what they see. How do you create something that people actually remember? You have to think beyond words and consider factors like images, color, movement, location, etc. In this talk, Casey will analyze what brands are doing to capture attention right now and how anyone, regardless of budget or resources, can create the kind of content that their audience will actually remember.
11:45am-12:25pm
20 years in search and I don't trust my gut or Google.
Will Reynolds, Seer Interactive