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Explanation of the basic method in marketing

Posted: Tue Feb 11, 2025 10:04 am
by tmonower111
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3C analysis is a basic marketing technique used by companies to achieve market success.



We comprehensively analyze a company's current situation and market environment from three perspectives: "Customer," "Competitor," and "Company," which enables the company to formulate specific strategies to gain a competitive advantage.



From the "customer" perspective, we gain a deep understanding of the needs and purchasing behavior of our target customer base, and from the "competitor" perspective, we analyze our competitors and the competitive environment in the market and understand their strengths and weaknesses.



Then, from our own company's perspective, we evaluate afghanistan telegram data our company's resources, capabilities, brand value, etc., and consider what advantages it has over its competitors, as well as what challenges it faces.



It is important to link these three elements in 3C analysis , and it serves as the foundation for formulating a company's growth strategy by considering product development and service provision that meets customer needs, differentiation strategies to compete against competitors, and marketing measures that make use of the company's strengths in an integrated manner.

Customer: Needs and segments of convenience store users
In the convenience store industry, including 7-Eleven, understanding customer needs is the key to success .



Convenience stores in Japan are widely used as an indispensable part of daily life, and their customer base is extremely diverse.



In general, convenience store users are busy modern people who tend to seek convenience in order to save time. For example, various segments such as students, office workers, housewives, and seniors use convenience stores with different needs.



In order to meet the diverse needs of its customers, Seven-Eleven is expanding its product lineup and developing products that meet the needs of each season and region .



The company also aims to provide more personalized services by utilizing digital technology and analysing customer data.