Check out this invitation to a webinar on generative artificial intelligence
Posted: Tue Feb 11, 2025 10:05 am
It’s as simple as it gets. Offer a free PDF file that contains helpful tips or steps for readers. An e-book works because it’s an easily recognizable format that people are used to consuming. Again, you may want to create additional versions, such as an audio file, so you can test them with your audience. And thanks to recent technological advances, it’s now possible to use AI text-to-speech to produce audio files.
Here is an example of an eBook lead magnet that offers access to a compilation of online business ideas.
pdf lead magnet
Image via AppSumo
2. Templates
Think of templates as a ready-to-use framework that subscribers can use and modify. They come in the form of social media content calendars, email sequences, and business plan outlines.
Templates are practical and time-saving, making them the perfect magnet for attracting new leads looking for efficiency and consistency.
The template below is an ideal lead magnet for potential leads looking to streamline their sales processes. The copy is enticing and provides ample templates for users to customize.
templates lead magnet
Image via Pipedrive
3. Guide or message
From infographics to whitepapers, guides, and reports, there’s a lot of variety. You can get really creative when creating this type of lead magnet.
In this example, Trend Hunter mentions the number of users who benefit from the statistics in their report. This strategy entices others to view the report as well.
report lead magnet
Image via TrendHunter
4. Video training
The crazy traffic to YouTube convinced me that people love to learn by watching videos. They consume hundreds of thousands of hours every day, learning everything from how to bathe a dog to what ingredients to use in a recipe.
This video magnet teaches viewers how to lace up their shoes. With over 60 million views, the brand is establishing itself as an authority on safety accessories.
Youtube
Image via Youtube
5. Webinar
If you’re looking for the best lead magnets to showcase your expertise, webinars are the way to go. They combine facebook database audiovisual and interactive elements to deliver high-value content.
Additionally, recorded webinars serve as evergreen content that generates leads long after the live event.
For potential attendees, the moderator's name is listed to confirm her expertise in advance.
webinar lead magnet
Image via MarketingProfs
A/B test your lead magnet with Hello Bar to consistently increase conversions
In the Manage your Hello Bar account section, you can automatically A/B test your offers and determine which ones perform best with your target audience.
A/B test your lead magnet with Hello Bar to consistently increase conversions
See the A/B icon? Just click it to create a variation.
Once Hello Bar has gathered enough information from your test, the software will tell you which one defended the other. This way, you don't have to sift through piles of data to understand the test.
How to Design a Leash Magnet: 3 Awesome Free Tools to Help You Create and Design Your Own Leash Magnet
You might think that figuring out how to make a lead magnet would be difficult. It's just not that way. It's also not expensive.
We used three free tools in particular to create lead magnets. All of them are easy to use and fast.
Using Canva to Create a Lead Magnet
Canva is a freemium tool that lets you create a variety of visual assets, from infographics to invitations. Use it to create the perfect cover for an e-book magnet or prepare a presentation slide, for example .
Using Canva to Create a Lead Magnet
These are just some of the many options.
Let's say you want to create a presentation. Click the icon to open the design interface.
Once you select a layout, Canva will automatically populate it with dummy photos and text. You can change any element or add additional pages as needed.
Using Canva to Create a Lead Magnet
Using Piktochart to create a lead magnet
Piktochart is similar to Canva. The freemium tool lets you choose from a bunch of free pre-made layouts to create a lead magnet.
For example, you might want to create an infographic. Piktochart will give you layout options. Just choose one and enter the editor.
Using Piktochart to create a lead magnet
Simply use the editor to change icons, text, and other elements to match the story you want to tell with your infographic.
Using Smallpdf to Create a Lead Magnet
I'm also a big fan of small pdf. It's an excellent resource if you don't want to invest in a professional tool like Adobe.
Using Smallpdf to Create a Lead Magnet
If you want unlimited access to all the tools you see above, it costs just $6 per month. You can use it in limited mode for free.
Create, edit, and convert PDFs based on your lead magnet needs. It's a great way to customize your lead magnet at little to no cost.
Here is an example of an eBook lead magnet that offers access to a compilation of online business ideas.
pdf lead magnet
Image via AppSumo
2. Templates
Think of templates as a ready-to-use framework that subscribers can use and modify. They come in the form of social media content calendars, email sequences, and business plan outlines.
Templates are practical and time-saving, making them the perfect magnet for attracting new leads looking for efficiency and consistency.
The template below is an ideal lead magnet for potential leads looking to streamline their sales processes. The copy is enticing and provides ample templates for users to customize.
templates lead magnet
Image via Pipedrive
3. Guide or message
From infographics to whitepapers, guides, and reports, there’s a lot of variety. You can get really creative when creating this type of lead magnet.
In this example, Trend Hunter mentions the number of users who benefit from the statistics in their report. This strategy entices others to view the report as well.
report lead magnet
Image via TrendHunter
4. Video training
The crazy traffic to YouTube convinced me that people love to learn by watching videos. They consume hundreds of thousands of hours every day, learning everything from how to bathe a dog to what ingredients to use in a recipe.
This video magnet teaches viewers how to lace up their shoes. With over 60 million views, the brand is establishing itself as an authority on safety accessories.
Youtube
Image via Youtube
5. Webinar
If you’re looking for the best lead magnets to showcase your expertise, webinars are the way to go. They combine facebook database audiovisual and interactive elements to deliver high-value content.
Additionally, recorded webinars serve as evergreen content that generates leads long after the live event.
For potential attendees, the moderator's name is listed to confirm her expertise in advance.
webinar lead magnet
Image via MarketingProfs
A/B test your lead magnet with Hello Bar to consistently increase conversions
In the Manage your Hello Bar account section, you can automatically A/B test your offers and determine which ones perform best with your target audience.
A/B test your lead magnet with Hello Bar to consistently increase conversions
See the A/B icon? Just click it to create a variation.
Once Hello Bar has gathered enough information from your test, the software will tell you which one defended the other. This way, you don't have to sift through piles of data to understand the test.
How to Design a Leash Magnet: 3 Awesome Free Tools to Help You Create and Design Your Own Leash Magnet
You might think that figuring out how to make a lead magnet would be difficult. It's just not that way. It's also not expensive.
We used three free tools in particular to create lead magnets. All of them are easy to use and fast.
Using Canva to Create a Lead Magnet
Canva is a freemium tool that lets you create a variety of visual assets, from infographics to invitations. Use it to create the perfect cover for an e-book magnet or prepare a presentation slide, for example .
Using Canva to Create a Lead Magnet
These are just some of the many options.
Let's say you want to create a presentation. Click the icon to open the design interface.
Once you select a layout, Canva will automatically populate it with dummy photos and text. You can change any element or add additional pages as needed.
Using Canva to Create a Lead Magnet
Using Piktochart to create a lead magnet
Piktochart is similar to Canva. The freemium tool lets you choose from a bunch of free pre-made layouts to create a lead magnet.
For example, you might want to create an infographic. Piktochart will give you layout options. Just choose one and enter the editor.
Using Piktochart to create a lead magnet
Simply use the editor to change icons, text, and other elements to match the story you want to tell with your infographic.
Using Smallpdf to Create a Lead Magnet
I'm also a big fan of small pdf. It's an excellent resource if you don't want to invest in a professional tool like Adobe.
Using Smallpdf to Create a Lead Magnet
If you want unlimited access to all the tools you see above, it costs just $6 per month. You can use it in limited mode for free.
Create, edit, and convert PDFs based on your lead magnet needs. It's a great way to customize your lead magnet at little to no cost.