Offer protected content on Exchange for email contacts
Posted: Wed Feb 12, 2025 3:56 am
One of the most effective pop-ups to include in your strategy is the exit-intent pop-up . It appears just before a site visitor is about to leave your site and captures leads through an offer.
Hello Bar makes it easy to create these pop-ups, and the best part is that you don’t need any coding knowledge to implement them. You get customizable templates you can use to quickly create and launch pop-ups with exit intent for email lead generation.
Here is an example.
Hello Bar Exit Intent Popup Template
Image via Hello, Bar
Pro Tip : To get more organic traffic to your website, also use SEO for lead generation .
This is the oldest trick in the book that still works. Offering gated content is one of the proven B2B lead generation strategies you must use.
How does it work?
First, you create valuable content that your target audience will find useful and relevant. It could be an e-book, whitepaper, research study, case study, evergreen content, checklist, or anything else.
You then hide this content behind a form so that people can only access it if they fill out the form and employment database provide their email address. If your content seems valuable enough, people will be happy to fill out the form and gain access to it.
But how can you convince them of the value of your content?
You can do this with compelling and persuasive copy on the form that succinctly outlines the benefits they will get from your content.
Here is an example of protected content from Productboard. People can access a detailed research report by providing their work email addresses.
Example of closed product board content
Image via Product Board
By limiting the form field to just one, the company makes it easier for people to get the content they want while also generating new leads via email. It’s a win-win.
Hello Bar makes it easy to create these pop-ups, and the best part is that you don’t need any coding knowledge to implement them. You get customizable templates you can use to quickly create and launch pop-ups with exit intent for email lead generation.
Here is an example.
Hello Bar Exit Intent Popup Template
Image via Hello, Bar
Pro Tip : To get more organic traffic to your website, also use SEO for lead generation .
This is the oldest trick in the book that still works. Offering gated content is one of the proven B2B lead generation strategies you must use.
How does it work?
First, you create valuable content that your target audience will find useful and relevant. It could be an e-book, whitepaper, research study, case study, evergreen content, checklist, or anything else.
You then hide this content behind a form so that people can only access it if they fill out the form and employment database provide their email address. If your content seems valuable enough, people will be happy to fill out the form and gain access to it.
But how can you convince them of the value of your content?
You can do this with compelling and persuasive copy on the form that succinctly outlines the benefits they will get from your content.
Here is an example of protected content from Productboard. People can access a detailed research report by providing their work email addresses.
Example of closed product board content
Image via Product Board
By limiting the form field to just one, the company makes it easier for people to get the content they want while also generating new leads via email. It’s a win-win.