What is the goal of copywriting?
The best copywriters and advertising men of all time will give you the answer:
Rosser Reeves – who inspired the series "Mad Men" – wrote in his book:
Rosser Reeves on Copywriting
Copywriting legend Rosser Reeves
"Do you want some shiny pictures that copywriters can frame? Or do you want that goddamn sales curve to stop falling and start rising again instead?"
David Ogilvy wrote:
"I don't want you to call my ad 'creative', I want you to buy the product."
And with that we have defined the goal of copywriting:
Not creativity.
Not originality.
But only one thing:
More sales.
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If you are now thinking:
"Oh yes, I want more sales. But how does this copywriting work?"
Then here comes iran phone number list the answer:
The universal 4-step formula in copywriting
May I introduce:
The formula that helps you structure your advertising text correctly: AIDA
It stands for:
The fact is:
With the AIDA formula in your copywriting, you simply sell more.
This formula has been around in the copywriting industry for decades – and yet it still works because it is based on timeless psychological principles.