How to Train Your Team on Qualified Lead Generation

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The structure of your calendar can vary depending on your goals, segments, and sending frequency. But, as a start, we suggest you include the following common fields:Email subject lineEmail type (newsletter, one-off promotion, etc.)Email target groupEmail campaign goal Email status Email sending dateEmail sending timeFor this, select a time when your target audience most likely checks their inboxes. If you’re not sure, try to split test – send one email campaign on different days of the week to see which day works best. Then try different hours to see when the open rate will be highest.

Also, consider time-zone differences if any, and keep in mind denmark whatsapp data that midweek days are often considered the best days to send emails.To create your email marketing calendar, you could use spreadsheets in Google Sheets and Microsoft Excel, or a to-do app (such as Trello or Asana). IMPORTANTIt’s crucial to closely monitor and avoid duplicating information or promotions in the different emails that are sent out simultaneously.Plan and decide how to build your email listIn case you haven’t started building your email list yet, now is the time to decide how to actually do it.

The easiest way to start collecting subscribers (in case you already have a website) is via sign-up forms on your website. You can either code it yourself, integrate it with a third party, or use the options your Email Marketing platform provides. At SiteGround, for example, we’ve made that process easy for our users by developing a Lead Generation Plugin for WordPress, designed specifically for our Email Marketing tool. It allows you to effortlessly create a sign-up form and add it to your website in a few minutes.