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Instagram means new marketing opportunities for companies. A lot of product information is needed for complex products. Instagram offers B2B companies the stage to present their products in a new way. Images and personal communication make product communication more emotional and tangible. This increases recognition and brand loyalty.

Instagram as an advertising channel; this uganda phone number list means generating leads, increasing awareness and branding. Advertisements placed on Instagram increase the reach of a company. Instagram also offers very good segmentation of the target group: e.g. according to demographic characteristics, interests or profession.

B2B content on Instagram
Instagram primarily stands for creative, graphic and emotional content in the form of charts, infographics, videos and series of images. This means that B2B companies have a number of options for using the app to suit their own products and insights. For example:

presentation of corporate values
Internal and personal stories (What does the company look like? Who is behind the company and the products?)
Design according to a visual concept, for recognition value
storytelling
Emotions to give the company a face