7 Amazing Tips to Convert Marketing Leads into Sales Leads
Posted: Wed Feb 12, 2025 6:08 am
Now that we've discussed how to convert leads, let's look at conversion rate optimization.
Let's go through five tips on how to convert MQL to SQL.
1. Implementujte Omnichannel Outreach
Just as you would want to align sales and marketing, you would want to align all of your outreach channels.
First, you need to use all available channels to connect with your prospects - call, chat, email, SMS, social media, you name it. Then , you need to make the experience consistent and complementary across all those channels, which omnichannel software solutions help facilitate.
When the message leads receive from your reach is consistent and always focused on taking them down a specific viber database path, the chances of them becoming sales-qualified leads increase dramatically. That's the beauty of omnichannel marketing.
2. Go to Multiple Touchpoints
People would rarely buy from you the first time you contact them. It requires multiple follow-up steps or touchpoints.
Research shows that you need approximately 8 touchpoints to make a sale.
For example, you can follow different channels after they enter your journey and you have their contact information.
Send an email with helpful information. Call them later or use a mass texting app to send follow-up messages. Target them through social media ads or start a conversation on LinkedIn .
3. Use Outbound with Inbound Leads
Many companies rely heavily on content marketing, or inbound marketing , to attract potential customers to their website and build brand awareness.
Inbound leads are your hottest prospects, there’s no doubt about it. So why not prioritize them and use outbound (i.e., outbound calling, direct messaging, etc.) to ensure ROI on your marketing campaigns?
Don't be afraid to combine both approaches. While inbound leads will generate MQLs, your outbound efforts will convert them to SQL, further qualify them, and move them down the sales funnel.
To do this, you can contact MQLs directly through personalized messages, such as targeted emails or calls, to learn more about their interest and readiness to buy.
Let's go through five tips on how to convert MQL to SQL.
1. Implementujte Omnichannel Outreach
Just as you would want to align sales and marketing, you would want to align all of your outreach channels.
First, you need to use all available channels to connect with your prospects - call, chat, email, SMS, social media, you name it. Then , you need to make the experience consistent and complementary across all those channels, which omnichannel software solutions help facilitate.
When the message leads receive from your reach is consistent and always focused on taking them down a specific viber database path, the chances of them becoming sales-qualified leads increase dramatically. That's the beauty of omnichannel marketing.
2. Go to Multiple Touchpoints
People would rarely buy from you the first time you contact them. It requires multiple follow-up steps or touchpoints.
Research shows that you need approximately 8 touchpoints to make a sale.
For example, you can follow different channels after they enter your journey and you have their contact information.
Send an email with helpful information. Call them later or use a mass texting app to send follow-up messages. Target them through social media ads or start a conversation on LinkedIn .
3. Use Outbound with Inbound Leads
Many companies rely heavily on content marketing, or inbound marketing , to attract potential customers to their website and build brand awareness.
Inbound leads are your hottest prospects, there’s no doubt about it. So why not prioritize them and use outbound (i.e., outbound calling, direct messaging, etc.) to ensure ROI on your marketing campaigns?
Don't be afraid to combine both approaches. While inbound leads will generate MQLs, your outbound efforts will convert them to SQL, further qualify them, and move them down the sales funnel.
To do this, you can contact MQLs directly through personalized messages, such as targeted emails or calls, to learn more about their interest and readiness to buy.