Removed once the event is over
Posted: Mon Dec 23, 2024 4:09 am
Google is adding a new feature to its platform: Google Posts. These are small news items or advertisements that are displayed in the search results via Google My Business (GMB). The feature gives foundations, companies and verified individuals (such as musicians and athletes) the opportunity to attract searchers to their website or store even better.
As we have come to expect, Google is constantly working on improving their platform. They have regular algorithm updates such as Panda and Penguin , and they are also working on strengthening their market position in the local search industry. Every time you think Google has exhausted all ideas, a new feature appears to help your business.
Once set up, the posts will be visible under the guatemala phone number lookup Google My Business search result on the right side of the page. This will only happen if someone searches directly for a business or person (otherwise Google My Business won't show up either).
The posts are not in the search results forever. It is not the intention that 'old news' is visible in the overview of Google's search results. Google always tries to meet the expectations of the searcher with relevant content. That is why Google automatically removes the posts after 7 days.
There is an exception though. Posts about upcoming events can still be found in search results for more than 7 days. Of course, these will also be
Several studies show that people are clicking less and less on ads for various reasons. Google Posts makes it possible to advertise organically and thus increase your click-through-rate (CTR) in a (cost) efficient way.
As we have come to expect, Google is constantly working on improving their platform. They have regular algorithm updates such as Panda and Penguin , and they are also working on strengthening their market position in the local search industry. Every time you think Google has exhausted all ideas, a new feature appears to help your business.
Once set up, the posts will be visible under the guatemala phone number lookup Google My Business search result on the right side of the page. This will only happen if someone searches directly for a business or person (otherwise Google My Business won't show up either).
The posts are not in the search results forever. It is not the intention that 'old news' is visible in the overview of Google's search results. Google always tries to meet the expectations of the searcher with relevant content. That is why Google automatically removes the posts after 7 days.
There is an exception though. Posts about upcoming events can still be found in search results for more than 7 days. Of course, these will also be
Several studies show that people are clicking less and less on ads for various reasons. Google Posts makes it possible to advertise organically and thus increase your click-through-rate (CTR) in a (cost) efficient way.