Generate a higher return on campaigns?
Posted: Wed Feb 12, 2025 8:54 am
We can use affinity audiences to reach those who have shown a recent interest in certain topics.
If any of the default in-market or affinity audiences aren't right for your business, you can create search intent or custom affinity audiences to create new ones that are more relevant to your business.
In addition to the millions of media sites that are part of the Display Network, you can also place your ads on apps, Gmail, and YouTube (the second largest search engine after Google).
Yes, Google.com is an extremely valuable channel, but it's foolish to assume your audience only goes to Google.
With this advertising, we can work towards a multi-touchpoint south korea phone number list approach to stay top of mind when users are not on Google.com.
Let's talk about ROI. Are there display advertising techniques that make it easier to If so, can you tell us a little about them?
The first step to seeing the true ROI of display advertising is to stop comparing it to the search network.
They are two completely different mediums and we have to treat them that way.
I have already mentioned that when people access Google.com, they are, so to speak, “activated” in research mode.
Whether you just want a question answered or need to buy something, the intent is there and they are telling us what they want.
If any of the default in-market or affinity audiences aren't right for your business, you can create search intent or custom affinity audiences to create new ones that are more relevant to your business.
In addition to the millions of media sites that are part of the Display Network, you can also place your ads on apps, Gmail, and YouTube (the second largest search engine after Google).
Yes, Google.com is an extremely valuable channel, but it's foolish to assume your audience only goes to Google.
With this advertising, we can work towards a multi-touchpoint south korea phone number list approach to stay top of mind when users are not on Google.com.
Let's talk about ROI. Are there display advertising techniques that make it easier to If so, can you tell us a little about them?
The first step to seeing the true ROI of display advertising is to stop comparing it to the search network.
They are two completely different mediums and we have to treat them that way.
I have already mentioned that when people access Google.com, they are, so to speak, “activated” in research mode.
Whether you just want a question answered or need to buy something, the intent is there and they are telling us what they want.