You're not going to make a million dollars from your content a week after you first publish it
Posted: Wed Feb 12, 2025 9:36 am
But having a written strategy isn't enough if you don't have a clear idea of how to implement it. That brings me to our next lesson.
Lesson 3: Think long-term
It would be absurd to believe that, wouldn't it?
But the biggest mistakes I see in content marketing come from exactly this kind poland telegram data of thinking.
Many managers and CEOs want to see an immediate, immediate return, despite the countless advice articles telling them why they shouldn't .
Our experience shows the opposite, for two key reasons:
It takes six months to a year to gain a foothold in content marketing and generate significant traffic.
The short-term focus on immediate ROI negatively impacts writing and lowers the quality of your content, while ignoring the larger, more indirect benefits.
Our internal data shows that, on average, traffic to our content doesn't really take off until five months later and peaks around 10 months after launch (excluding traffic boosts from initial promotions in the first month).
In this diagram you can see the average development of newly published posts in the first year:
Lesson 3: Think long-term
It would be absurd to believe that, wouldn't it?
But the biggest mistakes I see in content marketing come from exactly this kind poland telegram data of thinking.
Many managers and CEOs want to see an immediate, immediate return, despite the countless advice articles telling them why they shouldn't .
Our experience shows the opposite, for two key reasons:
It takes six months to a year to gain a foothold in content marketing and generate significant traffic.
The short-term focus on immediate ROI negatively impacts writing and lowers the quality of your content, while ignoring the larger, more indirect benefits.
Our internal data shows that, on average, traffic to our content doesn't really take off until five months later and peaks around 10 months after launch (excluding traffic boosts from initial promotions in the first month).
In this diagram you can see the average development of newly published posts in the first year: