More sustainable demand

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Artificial intelligence (AI) is perhaps the technology that is most rapidly contaminating various daily activities. Already today, AI is used in a wide range of applications, including robotics, medicine, customer service, and entertainment.

In 2024, AI is set to become even more prevalent, developing at a rapid pace. AI will become more accessible and even more present in our daily lives.

Of course, AI also raises a number of ethical and social challenges. In the background, there afghanistan phone number example is a rise in unemployment, as machines become capable of performing tasks that are currently performed by humans. However, it is clear that AI will have a significant impact on our society in 2024 and beyond.

Talent shortage
Rapid technological advancement has created a mismatch of talents with specific skills.

In a survey conducted by Gartner , a large portion of companies cited a lack of IT experts as the main obstacle to adopting emerging technologies, even ahead of costs and security risks.

Many CIOs are struggling to recruit or retain IT talent given the huge demand. However, the study found that many sources of technology talent are not being tapped. For example, only 12% of EMEA companies offer programs to engage students through internships or training, and only 24% are turning to freelancers.

Innovation and a rapidly changing landscape present significant challenges for technology companies. In this context, sustainability is rapidly moving from the exception to the rule and is gradually taking center stage, partly also to meet consumer expectations.

A recent Gartner survey , in fact, highlighted how environmental changes are among investors' priorities. This means that companies should focus more on solutions that allow them to achieve key ESG (environmental, social, corporate governance) objectives.