Google search engine versus younger generations
Posted: Wed Feb 12, 2025 10:38 am
As the educational landscape continues to evolve, adopting a comprehensive SEO strategy will become increasingly essential for educational institutions. By focusing on technical and on-page factors, understanding the unique search behavior of prospective students, and leveraging off-page opportunities, schools and universities can not only improve their search rankings but also enrich their students’ educational journey. Take action today to ensure your institution isn’t left behind in this digital age.a global scale. With its immense educational potential unleashed in the late 20th century, the Google search engine rose to the challenge, allowing us to access all kinds of information quickly and effortlessly.
However, today, social media has become a major rival to search engines, as more and more people value information from these platforms more than conventional search methods. In this article, thanks to a study conducted by ePassport Photo, we will take a look at the studies that paint the most interesting picture. Have social media really become alternatives to Google's search engine? Is the "search war" really taking place? Let's find out.
It's no secret that those born in the Internet age are infinitely latvia phone number data more tech-savvy and know how to make the most of all the modern tools at their disposal. One of these still relatively new inventions is social media, something that has become an intrinsic part of our everyday lives.
Google search engine vs. younger generations
The study notes that younger generations, such as Millennials (born between 1981 and 1996) and Generation Z (1997-2010), have learned to use social media to the point of giving up the good old Google search engine. They are much more likely to use modern social media to search for all kinds of information, be it purely educational facts or all kinds of reviews about new places to discover, for example. In both cases, more than ⅓ of Millennials and Generation Z use SM (social media) platforms to search instead of doing it the old-fashioned way.
~37% of Millennials, as well as Gen Z, search for information more frequently on SM than on Google's search engine;
~27% of Gen X also adhere to SM;
~22% of Baby Boomers regularly choose to learn through SM as well.
You might think that in the era of SEO emphasis and improved user experience, visitors would flock to all websites that adapt well to recent changes in ranking algorithms. It can also be argued that increased optimization of content on social media is driving this change.
However, today, social media has become a major rival to search engines, as more and more people value information from these platforms more than conventional search methods. In this article, thanks to a study conducted by ePassport Photo, we will take a look at the studies that paint the most interesting picture. Have social media really become alternatives to Google's search engine? Is the "search war" really taking place? Let's find out.
It's no secret that those born in the Internet age are infinitely latvia phone number data more tech-savvy and know how to make the most of all the modern tools at their disposal. One of these still relatively new inventions is social media, something that has become an intrinsic part of our everyday lives.
Google search engine vs. younger generations
The study notes that younger generations, such as Millennials (born between 1981 and 1996) and Generation Z (1997-2010), have learned to use social media to the point of giving up the good old Google search engine. They are much more likely to use modern social media to search for all kinds of information, be it purely educational facts or all kinds of reviews about new places to discover, for example. In both cases, more than ⅓ of Millennials and Generation Z use SM (social media) platforms to search instead of doing it the old-fashioned way.
~37% of Millennials, as well as Gen Z, search for information more frequently on SM than on Google's search engine;
~27% of Gen X also adhere to SM;
~22% of Baby Boomers regularly choose to learn through SM as well.
You might think that in the era of SEO emphasis and improved user experience, visitors would flock to all websites that adapt well to recent changes in ranking algorithms. It can also be argued that increased optimization of content on social media is driving this change.