Advertising on Amazon - Sponsored brands

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Sponsored products
These types of ads appear in search results and on product detail pages, directing Amazon users directly to a specific product sold on the platform.


Advertising on Amazon - Sponsored products
This type of ad helps you increase sales of your products , as it is related to search terms.

They are typically displayed above or below the search results page and also on other product detail pages.

Sponsored products are triggered by keyword and advertisers have the option to choose between different match types, set a daily budget and campaign duration.

2.- Sponsored brands
These ads feature your brand logo, headline, and up to cayman islands phone number list three products, helping you increase brand awareness.

The main feature of this ad is that you can create a fully customized page, as if it were a mini landing page for your brand and products within Amazon.

Users will arrive at this personalized page when they click on either the title or the logo, as in the image below.

If you click on one of the products in this carousel, it will take you to a product detail page.




Amazon Advertising - Sponsored brands product detail
3.- Stores
Stores are pages created for your products and categories using pre-designed templates or content blocks.

You don't need to advertise on Amazon to create one, but you do need to own a brand that sells products.

We could say that stores are a portfolio of your brand , being able to direct users through a unique URL that Amazon provides you.

This is an example of a store:


Notice that in the URL, you can see the word store.