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From the point of view of referral marketing

Posted: Thu Feb 13, 2025 4:07 am
by jarinislamfatema
It looks different: the brand asks its potential customers to tell their friends about the product, and if they have a positive attitude towards the company, they will gladly share the cool product with their acquaintances. This is a good chance to promote yourself without much advertising costs. Key nuances in referral marketing techniques One-way reception The idea is to ask consumers to share a review of the product. To motivate them more, you give them a reward - a nice bonus, an extended free trial, and so on.

This promotion technique is used by Yesware, a server Paraguay cell phone number list in the sales sphere. The organization appeared in 2010 and immediately rose to the top, using a referral program as a means of promotion. The service automatically types the necessary message for the mailing, which is used by referrals, they only need to enter the email address in a certain line. Each invitation that attracted a consumer is valued with bonus points. They accumulate on the referral's account and are exchanged for gifts: 6,000 are equal to the cost of a T-shirt with the company logo, 12,000 - a gift certificate from the Amazon service.

The most important step is to think of an easy and convenient way to convey information so that your invitation quickly spreads throughout the online space. Two-way reception This method implies benefits for both the referral and the invited user. This is clearly shown in the example of the Evernote service, which is a cloud storage. The developers created a referral program where both partners and new clients are in a winning position. In exchange for registering on the platform, the user is rewarded with a trial premium subscription for the next 30 days, and the referral, through whose link the registration was made, will receive bonus points for the newcomer.