Newsjacking - Game of Thrones & Marketing Department
Posted: Thu Feb 13, 2025 4:28 am
Furthermore, despite receiving very good reviews, we also received some negative feedback from those who had not seen Game of Thrones, as the subject matter was not relevant to them.
So be prepared for those who don't follow the trend, with a card that appeals to them instead.
On the throne of the marketing department
Since the series premiered in 2011, thousands of people have imagined themselves living in the world of the Seven Kingdoms.
But what if it were the other way around?
In a brainstorming session, the French SEMrush team imagined what life would be like for John Snow, Tyrion Lannister, Daenerys Targaryen and other fictional characters as employees of a marketing department.
Idea:
We wanted to highlight the parallels between the personalities of Game of Thrones and the different positions in a marketing team.
In addition, we wanted to see how the characters and their corresponding roles as digital marketing professionals could use SEMrush tools in their daily lives.
The infographic was initially created in French and promoted on social media and other outlets in July 2017 to celebrate 10 million views of the first episode of the new season.
Later, after achieving massive social engagement, it was colombia phone number list translated into English.
Newsjacking - Infographic Game of Thrones and the Marketing Department
Results:
1,200 times shared on social networks.
Publication in one of the most important media in France webmarketing-com.com (with a traffic of approximately 200,000 users)
Another 10 republishings in the media.
Lessons learned:
Sometimes experiments bring you much more than you expect.
So be prepared for those who don't follow the trend, with a card that appeals to them instead.
On the throne of the marketing department
Since the series premiered in 2011, thousands of people have imagined themselves living in the world of the Seven Kingdoms.
But what if it were the other way around?
In a brainstorming session, the French SEMrush team imagined what life would be like for John Snow, Tyrion Lannister, Daenerys Targaryen and other fictional characters as employees of a marketing department.
Idea:
We wanted to highlight the parallels between the personalities of Game of Thrones and the different positions in a marketing team.
In addition, we wanted to see how the characters and their corresponding roles as digital marketing professionals could use SEMrush tools in their daily lives.
The infographic was initially created in French and promoted on social media and other outlets in July 2017 to celebrate 10 million views of the first episode of the new season.
Later, after achieving massive social engagement, it was colombia phone number list translated into English.
Newsjacking - Infographic Game of Thrones and the Marketing Department
Results:
1,200 times shared on social networks.
Publication in one of the most important media in France webmarketing-com.com (with a traffic of approximately 200,000 users)
Another 10 republishings in the media.
Lessons learned:
Sometimes experiments bring you much more than you expect.