Not having regular review meetings with the client
Posted: Thu Feb 13, 2025 4:30 am
The most notorious reputation crises have been caused by a community manager who was extremely free.
It is important for agencies to keep in mind that most community managers are relatively young, which means that they do not yet have sufficient experience in certain areas.
This is not a bad thing at all, we all start like this.
What is inconvenient is not having defined processes, protocols and manuals so that the community manager can operate in what we would call a “safe environment” for the client.
This is more common in small and even medium-sized agencies than in large ones, but it is still a common problem.
This problem often arises because meetings are not planned and, therefore, the cost cyprus phone number list to the agency of such meetings.
This point would be solved by having defined not only the client's social media strategy but also the entire work plan with the client.
That is, planning everything that must be done with the client, including regular meetings, sending results, on what dates, checklists that must be reviewed jointly, or who is involved, among other factors.
And plan it not until the contract is signed, but so that it is included in the initial proposal and thus also considered in the agency costs.
In this way, a lack of client-agency coordination is prevented and better joint results are achieved.
It is important for agencies to keep in mind that most community managers are relatively young, which means that they do not yet have sufficient experience in certain areas.
This is not a bad thing at all, we all start like this.
What is inconvenient is not having defined processes, protocols and manuals so that the community manager can operate in what we would call a “safe environment” for the client.
This is more common in small and even medium-sized agencies than in large ones, but it is still a common problem.
This problem often arises because meetings are not planned and, therefore, the cost cyprus phone number list to the agency of such meetings.
This point would be solved by having defined not only the client's social media strategy but also the entire work plan with the client.
That is, planning everything that must be done with the client, including regular meetings, sending results, on what dates, checklists that must be reviewed jointly, or who is involved, among other factors.
And plan it not until the contract is signed, but so that it is included in the initial proposal and thus also considered in the agency costs.
In this way, a lack of client-agency coordination is prevented and better joint results are achieved.