How pre-landing affects conversions
Posted: Thu Feb 13, 2025 5:48 am
There is an opinion that pre-landing greatly complicates everything, since on the way to the landing page there is another element, on which most of the traffic falls off, and not everyone gets to the main landing page, and this is not interesting. At first glance, everything is logical, and the question arises, what is the point of pre-landing and is it worth it? When creating a teaser, the emphasis is on the user's problem and how to quickly solve it. But the teaser itself contains virtually no information about the product you are promoting.
This is where the landing page comes into play, the Lithuania cell phone number list main task of which is to give the user complete information about the product or service you are promoting. This information should be sufficient for the user, he should understand that he has received everything he needs, because if this is not enough, he will go google and will hardly return to the landing page. Your task is to make sure that the user does not leave. Plus, the audience for teasers is usually cold, that is, the user does not know anything about the product and the teaser-landing page combination cannot always provide the desired conversion, since even those users who are ready to purchase the product usually go looking for more information about it.
To summarize the above, it turns out that the entire chain is missing one more element with which to motivate the user and dispel all his doubts. This is where pre-landing comes into play, as its main task is to warm up the user and motivate them to make a purchase. Yes, it is possible that part of the audience will turn away on the pre-landing, but those who go further will be fully charged to make a purchase. Many affiliate networks offer arbitrageurs a template pre-landing page, but, as a rule, it is either template-based or so hackneyed that it is of no interest to users at all.
This is where the landing page comes into play, the Lithuania cell phone number list main task of which is to give the user complete information about the product or service you are promoting. This information should be sufficient for the user, he should understand that he has received everything he needs, because if this is not enough, he will go google and will hardly return to the landing page. Your task is to make sure that the user does not leave. Plus, the audience for teasers is usually cold, that is, the user does not know anything about the product and the teaser-landing page combination cannot always provide the desired conversion, since even those users who are ready to purchase the product usually go looking for more information about it.
To summarize the above, it turns out that the entire chain is missing one more element with which to motivate the user and dispel all his doubts. This is where pre-landing comes into play, as its main task is to warm up the user and motivate them to make a purchase. Yes, it is possible that part of the audience will turn away on the pre-landing, but those who go further will be fully charged to make a purchase. Many affiliate networks offer arbitrageurs a template pre-landing page, but, as a rule, it is either template-based or so hackneyed that it is of no interest to users at all.