There are several ways to organize a survey
Posted: Thu Feb 13, 2025 6:39 am
Expert interviews do not eliminate the need for market and buyer research. They only complement the overall picture and make the conclusion from the entire work more substantiated.
Polls
A very popular and universal research method. After all, a survey can solve both quantitative and qualitative problems. The main thing is to formulate the questions correctly.
If you want qualitative results, add open questions to the questionnaire so that venezuela phone number list people write everything they think about the topic. If the study is quantitative, make the questions closed so that respondents can choose only your answer options. And take care of the sample - it should be representative.
. It can be done in person, over the phone, or online. For example, sending your audience a link to a Google Form or a file to fill out. It is fast and in some cases even free.
Lifehack: collecting feedback after a purchase is also a type of survey. Send customers an SMS or email asking them to fill out a form. This way, you can find out what they were unhappy with and avoid these mistakes in the future.
Surveys have a number of limitations: you will not see a person's "live" reaction - their facial expressions and gestures, you will not be able to ask clarifying questions. In addition, the questionnaire should not be too long, otherwise it will scare off respondents or require payment for their time. Otherwise, this method of research is very convenient.
Experiments
Experimental research is essentially “reconnaissance in force,” where a company actually changes some parameter of a product or service and then tracks changes in demand and sales volume.
Polls
A very popular and universal research method. After all, a survey can solve both quantitative and qualitative problems. The main thing is to formulate the questions correctly.
If you want qualitative results, add open questions to the questionnaire so that venezuela phone number list people write everything they think about the topic. If the study is quantitative, make the questions closed so that respondents can choose only your answer options. And take care of the sample - it should be representative.
. It can be done in person, over the phone, or online. For example, sending your audience a link to a Google Form or a file to fill out. It is fast and in some cases even free.
Lifehack: collecting feedback after a purchase is also a type of survey. Send customers an SMS or email asking them to fill out a form. This way, you can find out what they were unhappy with and avoid these mistakes in the future.
Surveys have a number of limitations: you will not see a person's "live" reaction - their facial expressions and gestures, you will not be able to ask clarifying questions. In addition, the questionnaire should not be too long, otherwise it will scare off respondents or require payment for their time. Otherwise, this method of research is very convenient.
Experiments
Experimental research is essentially “reconnaissance in force,” where a company actually changes some parameter of a product or service and then tracks changes in demand and sales volume.