Sometimes you feel like the ad “follows you” because it appears constantly.
Well, that happens because the site you visited had a retargeting action activated.
Retargeting is a marketing technique that aims to re-engage users who have already had contact with the brand with ads, and is a very common resource in e-commerce.
When a user has visited a website but does not complete the jordan phone number list conversion goal that the brand had set, the brand will activate a retargeting action to “seduce” them.
The goal is to get you to come back and complete the purchasing process.
To implement it, it is necessary to use a code (a pixel tag, for example) capable of recognizing the user once he or she is outside the domain where the action is triggered.
That's the job of the famous "cookies".
This technique shows the right ad to a perfectly segmented user.
The user himself has expressed his preferences within the online store by clicking on the items that interest him.