the price of the product does not change
Posted: Thu Feb 13, 2025 6:53 am
This method of promotion is also called cross-marketing or cross-marketing.
Such brands work closely together and can even organize joint events and product collaborations . Clients who come from a partner often receive discounts and gifts for their purchase. This way, they are more motivated to tell where they learned about the promotion and where they came from.
Sometimes companies join groups and form a so-called loyalty club for their users. For example, for a buyer of a new car, such a program may include car repair shops, car washes, spare parts stores and insurance companies.
Important point: the audience of brands for cross-promotion should match, including the size of the average check and sales geography. There is no point in advertising your premium product to customers with a low income or from another city if you are not represented there.
Clothing brand Sela launched a cross-promotion with footwear manufacturer Tervolina
Pros and Cons of Affiliate Marketing
The benefits of affiliate marketing are numerous:
Risk reduction. The customer pays only for the target action, attracts new traffic and does not risk wasting their marketing budget in vain .
Wide reach. Partners can use all channels and solutions that meet the merchant's requirements. This way, the company gets traffic from websites, blogs, mobile applications and social networks .
Access to a new audience. Affiliate marketing helps you get clients that are very difficult to reach in traditional ways. For example, people who buy only proven products and it is important for them to trust the person advertising them - a friend, blogger or expert .
Cost reduction. An affiliate program is a relatively low-cost way to promote iceland phone number list products and services, because the advertiser pays only for the actual result. The initial investment is also small - at this stage, you do not need to hire a team of expensive specialists, as in Internet marketing. The costs of developing a program and a website usually pay off quickly - affiliate marketing can generate high profits .
Save time. Affiliate marketing will help you save time, because you can quickly launch advertising for a new product even with a small budget. It is enough to find partners and discuss the terms of cooperation.
Flexibility . This tool can be used by both large businesses and small companies, even startups. The variety of formats allows you to choose the best option for your business .
Scalability. Affiliate programs are easily scalable. A company can significantly increase sales and reach a new level by simply expanding the pool of partners.
Versatility . Affiliate marketing can be used to promote anything, including company vacancies or unique products. The method is suitable for both online and offline businesses .
Benefit for customers. For end customers, . The cost often becomes even more profitable - due to additional discounts, bonuses and gifts .
Income for partners. For affiliates, such as bloggers, clients, and webmasters, an affiliate program is an additional source of income. Some people do this professionally and receive significant amounts from advertisers. Companies are willing to pay well for results .
Improved SEO. Partners often place links to the advertiser's website on their resources. This has a positive effect on SEO - the website's ranking in search engines increases.
Such brands work closely together and can even organize joint events and product collaborations . Clients who come from a partner often receive discounts and gifts for their purchase. This way, they are more motivated to tell where they learned about the promotion and where they came from.
Sometimes companies join groups and form a so-called loyalty club for their users. For example, for a buyer of a new car, such a program may include car repair shops, car washes, spare parts stores and insurance companies.
Important point: the audience of brands for cross-promotion should match, including the size of the average check and sales geography. There is no point in advertising your premium product to customers with a low income or from another city if you are not represented there.
Clothing brand Sela launched a cross-promotion with footwear manufacturer Tervolina
Pros and Cons of Affiliate Marketing
The benefits of affiliate marketing are numerous:
Risk reduction. The customer pays only for the target action, attracts new traffic and does not risk wasting their marketing budget in vain .
Wide reach. Partners can use all channels and solutions that meet the merchant's requirements. This way, the company gets traffic from websites, blogs, mobile applications and social networks .
Access to a new audience. Affiliate marketing helps you get clients that are very difficult to reach in traditional ways. For example, people who buy only proven products and it is important for them to trust the person advertising them - a friend, blogger or expert .
Cost reduction. An affiliate program is a relatively low-cost way to promote iceland phone number list products and services, because the advertiser pays only for the actual result. The initial investment is also small - at this stage, you do not need to hire a team of expensive specialists, as in Internet marketing. The costs of developing a program and a website usually pay off quickly - affiliate marketing can generate high profits .
Save time. Affiliate marketing will help you save time, because you can quickly launch advertising for a new product even with a small budget. It is enough to find partners and discuss the terms of cooperation.
Flexibility . This tool can be used by both large businesses and small companies, even startups. The variety of formats allows you to choose the best option for your business .
Scalability. Affiliate programs are easily scalable. A company can significantly increase sales and reach a new level by simply expanding the pool of partners.
Versatility . Affiliate marketing can be used to promote anything, including company vacancies or unique products. The method is suitable for both online and offline businesses .
Benefit for customers. For end customers, . The cost often becomes even more profitable - due to additional discounts, bonuses and gifts .
Income for partners. For affiliates, such as bloggers, clients, and webmasters, an affiliate program is an additional source of income. Some people do this professionally and receive significant amounts from advertisers. Companies are willing to pay well for results .
Improved SEO. Partners often place links to the advertiser's website on their resources. This has a positive effect on SEO - the website's ranking in search engines increases.