Type of Geographical Location
Posted: Thu Feb 13, 2025 8:38 am
Recently, we surveyed 11,162 U.S. consumers to understand where they’re shopping for groceries, how they’re navigating the purchase journey across channels, and what information they’re using to make informed purchase journeys.
In this report, we’ll explore the key findings from this survey. We’ll also discuss how grocery and CPG shopping behaviors and expectations vary based on demographics, as well as how habits have evolved in the past year since we last fielded a similar survey.
Consumers have many options when it comes to purchasing grocery and CPG items. Understanding the habits and expectations of these shoppers can empower you to refine your uk phone number list strategy to attract and convert more of them – wherever they opt to spend their grocery and CPG budgets.
This report is based on a survey conducted in March 2022 of 11,162 US consumers. Here’s a closer look at who we surveyed.
A large city with a population of 500,000+
Suburban area within 30 miles of a major city
A city with a population between 50,000 – 500,000
A city/town with a population below 50,000
Overall (Grocery and Non-Grocery) Monthly Online Spend for Household
Where Consumers Shop for Groceries & CPG Items (and How Often They Do So)
These days, consumers have nearly endless options when they’re shopping for just about any product category – including groceries and CPG.
Are the majority of consumers browsing and buying grocery and CPG products online? Or are they navigating the aisles of physical store locations to get what they need?
In this report, we’ll explore the key findings from this survey. We’ll also discuss how grocery and CPG shopping behaviors and expectations vary based on demographics, as well as how habits have evolved in the past year since we last fielded a similar survey.
Consumers have many options when it comes to purchasing grocery and CPG items. Understanding the habits and expectations of these shoppers can empower you to refine your uk phone number list strategy to attract and convert more of them – wherever they opt to spend their grocery and CPG budgets.
This report is based on a survey conducted in March 2022 of 11,162 US consumers. Here’s a closer look at who we surveyed.
A large city with a population of 500,000+
Suburban area within 30 miles of a major city
A city with a population between 50,000 – 500,000
A city/town with a population below 50,000
Overall (Grocery and Non-Grocery) Monthly Online Spend for Household
Where Consumers Shop for Groceries & CPG Items (and How Often They Do So)
These days, consumers have nearly endless options when they’re shopping for just about any product category – including groceries and CPG.
Are the majority of consumers browsing and buying grocery and CPG products online? Or are they navigating the aisles of physical store locations to get what they need?