The result is a wider reach to their B2C market. Through email automation and personalized campaigns, a succes in the form of steady flow of income is also realized. The integration of social media further helps them develop a powerful bond with their customers.
Shopify success story – Eat Me Guilt Free
Eat Me Guilt Free is a female-founded and owned company. It was created in 2013 by a registered nurse and certified sports nutritionist, Cristie Besu.
She came up with her product line in her home kitchen. Since then, her team has grown from 2 to 30 members. The company sells baked bread, tortillas, cakes, and brownies.
Unlike your usual carb-intense venezuela phone number list snacks, they sell protein snacks. This way, you can have your snacks guilt-free, without worrying about the extra calories.
What are they doing well?
For starters, Eat Me Guilt Free is a captivating brand name that creates curiosity in the consumer’s mind.
Also, Cristie’s nutritionist background alone creates credibility for her products and positions her as an expert in the market.
Their product is based on consumer needs. It’s based on social listening, which is important for any product as you’ll be fulfilling an existent need, or fixing existing complaints.
Eat Me Guilt Free is huge on social media and they engage with their audience quite often through reposts, Stories, and tags.