Felix: This method, it seems highly replicable for your competitors
Posted: Thu Feb 13, 2025 10:04 am
When you do that you need to have a hierarchy for your campaign. I would say hire an ad agency to set that up for you, and then you can manage it yourself or you can pay them to manage it individually. What can happen is with Google if you’re not targeting the right keywords, or removing keywords that don’t convert, it can get very, very expensive. They have what’s called negative keywords in your ads where you can put negative keywords that won’t show up if somebody’s searching those keywords.
Some examples of that would be, if somebody’s looking for a product manual, or somebody’s looking for troubleshooting or whatnot. You don’t want to pay for them to click on your ad because you know they’re not shopping for a product. The other traps are just very generalized keywords. Say if somebody’s searching for something very vague. We sell water heaters, so if somebody’s searching for a water heater, there’s a very low chance that they actually could invert because they could be looking for anything. Same thing, they could be looking for troubleshooting, or a manual. They could be looking for a water heater but they have no idea what they want at that point.
We try to target longer-tailed italy phone number list keywords, where people are a little bit further into the process and they know what they want. They’re searching not just for a water heater, but they’re searching for a specific brand or a specific size or fuel type. The more these keywords that you can stack together if people are searching for that phrase, they’re more likely ready to buy. Let’s say you have $50 a day to spend on ads, you’d want those $50 to go to those longer-tailed keywords than somebody searching just for water heaters.
Eugene: You certainly can replicate it to an extent. There’s free keyword tools out there where you can see what people are searching for. What they don’t have access to is what actually converts. They can see what’s bringing traffic to your website, but they don’t know which of those customers actually convert. That’s something that only you know. You can then reinvest more money into those campaigns that actually convert.
Some examples of that would be, if somebody’s looking for a product manual, or somebody’s looking for troubleshooting or whatnot. You don’t want to pay for them to click on your ad because you know they’re not shopping for a product. The other traps are just very generalized keywords. Say if somebody’s searching for something very vague. We sell water heaters, so if somebody’s searching for a water heater, there’s a very low chance that they actually could invert because they could be looking for anything. Same thing, they could be looking for troubleshooting, or a manual. They could be looking for a water heater but they have no idea what they want at that point.
We try to target longer-tailed italy phone number list keywords, where people are a little bit further into the process and they know what they want. They’re searching not just for a water heater, but they’re searching for a specific brand or a specific size or fuel type. The more these keywords that you can stack together if people are searching for that phrase, they’re more likely ready to buy. Let’s say you have $50 a day to spend on ads, you’d want those $50 to go to those longer-tailed keywords than somebody searching just for water heaters.
Eugene: You certainly can replicate it to an extent. There’s free keyword tools out there where you can see what people are searching for. What they don’t have access to is what actually converts. They can see what’s bringing traffic to your website, but they don’t know which of those customers actually convert. That’s something that only you know. You can then reinvest more money into those campaigns that actually convert.