The primary medium for obtaining information today is clearly the Internet. The motto is “Internet First”.
Print brands that do not rise to this challenge are not canada phone number list only missing out on significant revenue potential, but are also wasting the chance of a bright future. After all, the print market has lost almost 60 percent of its advertising pages since 2000, according to the message from Martin Korosec, general publishing director of Europa-Fachpresse-Verlag, at GOMES .
The task that needs to be solved before this fundamental change can take place: (Strong) print brands must also gain the trust of users on the Internet. To do this, companies must position themselves accordingly and no longer think and act in separate categories of online and print in editorial and marketing terms - the keyword is cross-media. According to Korosec, the current blog boom and Web 2.0 hype pose no threat to publishers - provided that the print brands are strong enough to offer readers and users the appropriate orientation in the Internet information jungle.