Bing Ads advertisers will soon be able to use the innovative Performance Max campaign format. Microsoft has announced that it will soon make its Performance Max product generally available and add additional features.
Microsoft's Performance Max is currently in an open beta uganda phone number list testing phase, with only select marketers being able to place ads. This emerging campaign format, which was previously only available in Google Ads , promises effective and automated ad placement across the entire Microsoft search network. The power of Microsoft AI comes into full effect here: By using campaign and resource group settings, it determines optimal resources and target groups for your ads. This creates ads with the best resource combinations to appeal to potential customers who are already ready to buy.
Set up Microsoft Conversion Tracking:
While importing from Google is a great way to get started if Performance Max is already being used there, you need to make sure that conversion tracking is also set up with Microsoft.
Set budget and bidding strategy:
Maximizing conversions in the optional ROAS target allows you to set and maximize conversion values with optional target CPA goals.