Launching a highly functional customer portal
Posted: Sun Feb 16, 2025 5:38 am
When BIOHM first launched subscriptions, they didn’t have a customer portal because not every shopper was making an account at checkout. Many customers became frustrated because they couldn’t manage their subscriptions on their own. These unhappy customers would then have to reach out to support and bog down BIOHM’s designated customer support team.
To remedy this friction, the BIOHM development team made a completely custom account portal for customers. After just one month of implementation, their churn rate was drastically reduced as was the amount of customer support tickets focused on modifying subscriptions.
“We actually worked indonesia phone number list really hard for almost four months with our development team to make a completely custom account portal for our customers, so that when they log in, the options that they have are so easy to use and at their fingertips directly to help them manage those preferences.”
—Danielle Filip, Director of Customer Experience at BIOHM Health
Customers now have complete control of their subscriptions, which has made the customer relationship better and increased customer satisfaction. From the portal, shoppers can modify their quantity, swap products, add discount codes, and more. Customer satisfaction levels immediately increased when subscribers were given control over their options.
To remedy this friction, the BIOHM development team made a completely custom account portal for customers. After just one month of implementation, their churn rate was drastically reduced as was the amount of customer support tickets focused on modifying subscriptions.
“We actually worked indonesia phone number list really hard for almost four months with our development team to make a completely custom account portal for our customers, so that when they log in, the options that they have are so easy to use and at their fingertips directly to help them manage those preferences.”
—Danielle Filip, Director of Customer Experience at BIOHM Health
Customers now have complete control of their subscriptions, which has made the customer relationship better and increased customer satisfaction. From the portal, shoppers can modify their quantity, swap products, add discount codes, and more. Customer satisfaction levels immediately increased when subscribers were given control over their options.