What does it include?
Posted: Sun Feb 16, 2025 8:36 am
The value proposition is described through benefits, but these benefits are strictly relative, they are in demand among the selected group of people. The resulting essence of the VP can be described by the formula:
Value proposition = Benefits - Cost.
Where "Cost" is not only the price of the product, but also risks, time and other costs.
The above wording is given by the seller. From his point of view, he offers a product that brings such-and-such benefits and costs so much. It is also important to be able to look at the situation from the point of view of the buyer, who, when searching for the right product, often thinks in terms of advantages and disadvantages:
Value proposition = Advantages - Disadvantages.
Both formulas are applicable and complement each other.
To draw up a value proposition, a study is conducted of the bolivia mobile database selected segment of the target audience, a consumer profile is compiled. His needs and significant problems (pains) are identified. In total, the value proposition answers the questions:
For whom?
What are the benefits?
How does it help solve significant problems?
Marketers often contrast a value proposition with a simple description of a product through its properties. It is claimed that the approach that describes the benefits, not the properties of the product, is effective. In fact, you should not avoid specific characteristics when creating a value proposition. The benefits and advantages of using your product, as well as how it solves significant problems, need to be supported by facts so that the VP is convincing. And here, the exact properties of the product will be more convincing than general formulations.
A value proposition is not a short advertising slogan, it is a complete description of how the product helps the consumer. To express your VP in the headline and description below it, for example, on a landing page or in advertising, you can use the following template:
“Our product helps A get B thanks to C”.
Here’s one of my favorite examples: GoPro’s value proposition:
“From cameras and drones to apps and accessories, everything you need to capture life as you live it, share your experiences, and inspire others.”
— GoPro
Products/Services: GoPro is a portable camera designed for travel, sports, and adventure enthusiasts.
Value Proposition: GoPro empowers people to live life in the moment and inspires others to do the same.
Value proposition = Benefits - Cost.
Where "Cost" is not only the price of the product, but also risks, time and other costs.
The above wording is given by the seller. From his point of view, he offers a product that brings such-and-such benefits and costs so much. It is also important to be able to look at the situation from the point of view of the buyer, who, when searching for the right product, often thinks in terms of advantages and disadvantages:
Value proposition = Advantages - Disadvantages.
Both formulas are applicable and complement each other.
To draw up a value proposition, a study is conducted of the bolivia mobile database selected segment of the target audience, a consumer profile is compiled. His needs and significant problems (pains) are identified. In total, the value proposition answers the questions:
For whom?
What are the benefits?
How does it help solve significant problems?
Marketers often contrast a value proposition with a simple description of a product through its properties. It is claimed that the approach that describes the benefits, not the properties of the product, is effective. In fact, you should not avoid specific characteristics when creating a value proposition. The benefits and advantages of using your product, as well as how it solves significant problems, need to be supported by facts so that the VP is convincing. And here, the exact properties of the product will be more convincing than general formulations.
A value proposition is not a short advertising slogan, it is a complete description of how the product helps the consumer. To express your VP in the headline and description below it, for example, on a landing page or in advertising, you can use the following template:
“Our product helps A get B thanks to C”.
Here’s one of my favorite examples: GoPro’s value proposition:
“From cameras and drones to apps and accessories, everything you need to capture life as you live it, share your experiences, and inspire others.”
— GoPro
Products/Services: GoPro is a portable camera designed for travel, sports, and adventure enthusiasts.
Value Proposition: GoPro empowers people to live life in the moment and inspires others to do the same.