Comparison with the three traditional sales styles
Posted: Sun Feb 16, 2025 8:44 am
Here, we will compare the three traditional sales styles - order taking sales, product sales, and solution sales - with insight sales, and explain the differences in their characteristics and approaches.
Comparison with "Order Taking Sales"
"Goyo-kiki sales" is a style of sales where you listen directly to what the customer wants and then make a proposal in response to that. This directly leads to solving problems, but there is little room to provide new value to customers, and you often get caught up in price competition.
Features Insight Sales Order taking sales
How to approach Discovering and proposing potential needs Direct response to obvious needs
Proposal Content Proposing solutions to problems that customers are not aware of
Providing products and services that meet customer needs
Sales Style Proactive and insightful Passive and bosnia and herzegovina number data request-oriented
Relationship building Building long-term relationships of trust Mostly short-term business relationships
Comparison with "Product Sales"
"Product sales" is a type of sales where you sell your company's products or services by focusing on their performance and features. Technical superiority is a major weapon, but if you do not take into consideration the customer's issues and background, your proposal will not be effective.
Features Insight Sales Product Sales
How to approach Discovering and proposing potential needs Appealing to the features, performance and benefits of the product itself
Proposal Content Proposing solutions to problems that customers are not aware of Providing products and services based on actual needs
Sales Style Proactive and insightful Passive and product-focused
Relationship building Building long-term relationships of trust Mostly short-term business relationships
Comparison with "Solution Sales"
We deeply understand the issues our customers face and make proposals to solve them. However, because we are premised on the issues that customers are aware of, we are limited in our ability to uncover latent needs.
Features Insight Sales Solution Sales
How to approach Discovering and proposing potential needs Direct proposals for clear issues
Proposal Content Proposing solutions to problems that customers are not aware of Providing our own products and services to solve existing problems
Sales Style Proactive and insightful Passive/ emphasis on communication with customers
Proposal Content Building long-term relationships of trust Mostly short-term business relationships
Comparison with "Order Taking Sales"
"Goyo-kiki sales" is a style of sales where you listen directly to what the customer wants and then make a proposal in response to that. This directly leads to solving problems, but there is little room to provide new value to customers, and you often get caught up in price competition.
Features Insight Sales Order taking sales
How to approach Discovering and proposing potential needs Direct response to obvious needs
Proposal Content Proposing solutions to problems that customers are not aware of
Providing products and services that meet customer needs
Sales Style Proactive and insightful Passive and bosnia and herzegovina number data request-oriented
Relationship building Building long-term relationships of trust Mostly short-term business relationships
Comparison with "Product Sales"
"Product sales" is a type of sales where you sell your company's products or services by focusing on their performance and features. Technical superiority is a major weapon, but if you do not take into consideration the customer's issues and background, your proposal will not be effective.
Features Insight Sales Product Sales
How to approach Discovering and proposing potential needs Appealing to the features, performance and benefits of the product itself
Proposal Content Proposing solutions to problems that customers are not aware of Providing products and services based on actual needs
Sales Style Proactive and insightful Passive and product-focused
Relationship building Building long-term relationships of trust Mostly short-term business relationships
Comparison with "Solution Sales"
We deeply understand the issues our customers face and make proposals to solve them. However, because we are premised on the issues that customers are aware of, we are limited in our ability to uncover latent needs.
Features Insight Sales Solution Sales
How to approach Discovering and proposing potential needs Direct proposals for clear issues
Proposal Content Proposing solutions to problems that customers are not aware of Providing our own products and services to solve existing problems
Sales Style Proactive and insightful Passive/ emphasis on communication with customers
Proposal Content Building long-term relationships of trust Mostly short-term business relationships