This method, it seems highly replicable for your competitors.
Posted: Sun Feb 16, 2025 8:47 am
Some examples of that would be, if somebody’s looking for a product manual, or somebody’s looking for troubleshooting or whatnot. You don’t want to pay for them to click on your ad because you know they’re not shopping for a product. The other traps are just very generalized keywords. Say if somebody’s searching for something very vague. We sell water heaters, so if somebody’s searching for a water heater, there’s a very low chance that they actually could invert because they could be looking for anything. Same thing, they could be looking for troubleshooting, or a manual. They could be looking for a water heater but they have no idea what they want at that point.
We try to target longer-tailed keywords, where people are a little bit further into the process and they know what they want. They’re searching belgium mobile database not just for a water heater, but they’re searching for a specific brand or a specific size or fuel type. The more these keywords that you can stack together if people are searching for that phrase, they’re more likely ready to buy. Let’s say you have $50 a day to spend on ads, you’d want those $50 to go to those longer-tailed keywords than somebody searching just for water heaters.
Eugene: You certainly can replicate it to an extent. There’s free keyword tools out there where you can see what people are searching for. What they don’t have access to is what actually converts. They can see what’s bringing traffic to your website, but they don’t know which of those customers actually convert.
We try to target longer-tailed keywords, where people are a little bit further into the process and they know what they want. They’re searching belgium mobile database not just for a water heater, but they’re searching for a specific brand or a specific size or fuel type. The more these keywords that you can stack together if people are searching for that phrase, they’re more likely ready to buy. Let’s say you have $50 a day to spend on ads, you’d want those $50 to go to those longer-tailed keywords than somebody searching just for water heaters.
Eugene: You certainly can replicate it to an extent. There’s free keyword tools out there where you can see what people are searching for. What they don’t have access to is what actually converts. They can see what’s bringing traffic to your website, but they don’t know which of those customers actually convert.