The pillar topic column with your 5-10 topics;
A cluster topic column with the other topics distributed based on the main pillar topics;
A product/feature column for each topic. *
* Keep in mind how your product or feature free russian number for whatsapp relates to your pillar topics (we identified this in step 2). Each cluster topic can match the same product or feature as the pillar topic. However, some of them can also be matched to a different product if that product better meets the user needs and search intent of the topic.
You can also distribute your trending topics throughout the table or keep them separate, as their lifespan may be quite short.
example of blog topic collection with subdivision by pillar and cluster
5. Identify potential stocks
To earn and maintain high organic rankings, your blog posts must meet your audience’s expectations; in other words, they must match search intent.
Understanding intent allows you to create the right format and find compelling titles (and, of course, content) for your audience.
Here's how to identify search intent for your keywords and decide on post types and titles accordingly.
Find the search intent that matches the buyer's journey
Specific search query intents commonly fall into the following four categories:
Informational: The user is looking for specific information on a topic. The query may contain phrases like "how to," "tutorial," or question words like who, how, etc. (e.g., "how to write SEO articles"). Informational keywords may indicate that the user is in the awareness stage (or pre-awareness, if they are unaware of an issue).
Navigational: The user is searching for a specific web page or site. The query usually includes the name of a brand, product, or service (e.g., “SEMrush Site Audit”). Navigational keywords can indicate that the user is in the evaluation stage: they want to learn more about a specific product or service.
Commercial: The user is considering a purchase and wants to review their options. The query may contain words like "best," "cheapest," "top," or "reviews" (e.g., "best SEO writing tool"). Commercial keywords may indicate that the user is in the evaluation phase, comparing products with the intent to purchase one.
Transactional: The searcher wants to buy something. The query can contain words like “buy”, “price”, “coupon”, etc. (e.g. “SEMrush subscription plans”). Transactional keywords mainly indicate that the user is in the decision stage, so they are ready to buy a product.