The first line in this anti-rating is "spamming with irrelevant content".
Posted: Sun Feb 16, 2025 10:13 am
This is due to the lack of understanding of the media audience, which we discussed above. Apparently, this is a big headache for people working in the media. And this is a chance to stand out with your relevant press release among hundreds of materials that do not fall into the interests of the readers of a particular publication.
Here are some more interesting figures from the survey:
— 91% of respondents prefer to receive pitches by e-mail;
— 73% noted that only about a quarter of the pitches they receive are relevant to the publication;
— 58% consider it acceptable to remind about yourself only once after sending materials, but not on the same day, but after 2-3 days.
Constant follow-ups, obsession, failure to comply with agreements - such actions fall outside the generally accepted rules of business communication and will not please anyone anywhere. Don't do that.
To summarize:
Study your media audience.
Don't be overly intrusive and don't disappear suddenly.
Remember the name of the journalist
Write on "deficit" topics: plans, finances, investments
Let's move from global media research to Russian reality, which chile mobile database has changed noticeably over the past year and a half. We recently conducted our own research within the editorial office of Interfax on what has changed in working with newsmakers. First, let's give a little context.
Two ratings, what companies started talking less about and what they started talking more about
It is from this context that a list of what journalists would like to know more about from companies’ PR services is compiled.
Results of a survey of Interfax journalists on missing information from companies
Results of a survey of Interfax journalists on missing information from companies
Companies try not to talk about their plans, especially in unstable conditions - this is understandable. However, journalists have a great demand for this topic and other economic news: what is the company's financial situation, whether they are going to invest in new projects, whether they are expanding production, whether they are introducing new technologies.
Here are some more interesting figures from the survey:
— 91% of respondents prefer to receive pitches by e-mail;
— 73% noted that only about a quarter of the pitches they receive are relevant to the publication;
— 58% consider it acceptable to remind about yourself only once after sending materials, but not on the same day, but after 2-3 days.
Constant follow-ups, obsession, failure to comply with agreements - such actions fall outside the generally accepted rules of business communication and will not please anyone anywhere. Don't do that.
To summarize:
Study your media audience.
Don't be overly intrusive and don't disappear suddenly.
Remember the name of the journalist
Write on "deficit" topics: plans, finances, investments
Let's move from global media research to Russian reality, which chile mobile database has changed noticeably over the past year and a half. We recently conducted our own research within the editorial office of Interfax on what has changed in working with newsmakers. First, let's give a little context.
Two ratings, what companies started talking less about and what they started talking more about
It is from this context that a list of what journalists would like to know more about from companies’ PR services is compiled.
Results of a survey of Interfax journalists on missing information from companies
Results of a survey of Interfax journalists on missing information from companies
Companies try not to talk about their plans, especially in unstable conditions - this is understandable. However, journalists have a great demand for this topic and other economic news: what is the company's financial situation, whether they are going to invest in new projects, whether they are expanding production, whether they are introducing new technologies.