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Contact us for more information on the strategies we can create to help your brand continue to grow. What doesn't work on Facebook When thinking about video, someone might want to skip the process and grab YouTube videos – there is a huge amount of content there, after all. But the problem is that if you use the YouTube link in your Facebook post, the algorithm will penalize you for it. YouTube is Facebook's main competitor, so it will automatically give less reach to that content. If you want to use a good YouTube video that belongs to someone else and want to share it, find out if that person has it posted on Facebook and, if so, share it from the original owner's post on the social network itself, not from YouTube.


If the video is yours, then upload it natively to mexico whatsapp number data Facebook. Link posts that invite people to visit another page, your site, or a landing page, which used to be part of everyone’s strategy, have also become tricky. Link posts for any article, blog post, or website that lives outside of the Facebook ecosystem get the lowest reach and lowest engagement. Facebook doesn’t like it when you drive visitors away from its platform. What does work on Facebook As we mentioned, video is what works on gives it relevance, followed by question posts with the second best engagement and photo posts with the third best engagement.