Differences from inbound marketing

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When talking about content marketing, one term that is often confused is "inbound marketing."

The two are similar marketing methods and are often referred to as synonyms, but inbound marketing was advocated by the American company HubSpot , and content marketing can be considered one method of putting inbound marketing into practice.

To understand inbound marketing, we must first explain its antonym, outbound marketing.

Outbound marketing refers to a method in which the seller makes a one-sided sales pitch to potential or prospective customers, such as through television commercials, direct mail, telemarketing, and exhibitions.

Nowadays, outbound marketing is disruptive to people's lives and has become less effective because many people are wary of phone sales and tend to turn down the offer rather than bahamas number data listening to it.

On the other hand, inbound marketing is the exact opposite of outbound marketing, and is a marketing method that places emphasis on getting potential customers or prospective customers to "find" your company's products and services through search engines such as Google and Yahoo, social networking sites such as Facebook, Twitter, and LinkedIn, email newsletters, etc., without any approach from the seller. It can be said to be a "pull-in" type of marketing method.



Inbound vs Outbound



As part of this method, content marketing involves providing useful content to customers through websites, blogs, white papers, etc., with the goal of having potential and prospective customers find it.

As such, even though inbound marketing and content marketing share the same approach to potential and prospective customers, they each have their own unique meanings in their own individual ways.

While inbound marketing represents a format, idea, or concept, content marketing is a marketing method that utilizes content to lead to the purchase of products and services. In other words, inbound marketing that focuses on content can also be called content marketing.