The performance degradation

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Expect a slow return While pausing and resuming a campaign, ad group, keyword, or ad will not affect your quality score or historical data, it will pause the accumulation of new, updated data. It will almost certainly impact performance. Unfortunately, you can't pause a Google Ads campaign and then restart it as if nothing had happened; it's more like landing and taking off a helicopter. You can land just fine and run the engine shutdown protocol (pause your PPC). Once the rotors stop spinning, you can't expect to be able to take off whenever you want.


When you decide to take off again, you must now qatar whatsapp number data follow a power-up protocol to be able to reach the necessary revolutions to take off and be in the air again. that occurs when you pause a Google Ads campaign is accompanied by a deterioration in competitiveness because the rest of the world likely didn't pause their campaigns. Paid search platforms like AdWords and Bing use complex algorithms to determine which ads to show with which searches, and when you're not there, you're out of the algorithm. A data vacuum is created In addition to cost-per-click auctions and keyword targeting, these algorithms rely on user behavior and performance data to show the right ad at the right time.