For B2C markets tracking

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To the three previous phases, a fourth phase must be added, which is follow-up or “nurturing.” When a prospect has gone through the three phases, but has not converted in the end, then they must be put into a fourth phase of follow-up, or nurturing. The prospect is probably interested, otherwise they would not have gone through the first phases of the funnel. However, something stopped them from making the purchase or contracting in the “conversion” phase. Then you have to start a follow-up effort, to keep the brand in their “top of mind” because their moment of purchase will probably come later, and the brand must be present when they make the decision.


The power of social selling is done with russia whatsapp number data marketing automation platforms that can continue to keep the brand in the minds of hundreds or thousands of prospects who did not convert. Worse for B2B markets, follow-up can be done through social networks using “social selling” techniques. Social selling is a very smart way to use social media in financial services companies that focus on selling to other companies. It is not a model for reaching the final consumer, but rather for establishing long-term relationships with executives in target business accounts. With social selling, you develop a connection with them that builds trust based on valuable information and content.