The brand and its executives

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Social selling is a strategy to nurture the relationship, in fact, it is suggested when the prospect has already been taken through an initial funnel and it is not about contacting someone and immediately trying to sell to them. Many of you will have received emails from someone on LinkedIn who immediately wants to sell you something, that is not the social selling path. Social selling is a thorough and consistent work to build a relationship by nurturing it with valuable information. Yes, it takes time, but the results are better. Social selling is all about building relationships and works very well as the fourth phase of a B2B strategy.


Sales are a long-term goal. must understand saudi arabia whatsapp number data that a social selling effort is not just about meeting their quarterly acquisition quota, but that, if done well, it will sow future results. In summary Three considerations for the use of social media in financial services companies: Segment and publish content appropriate to each segment. Understand the funnel flow to define the phases of a campaign. Use social selling to build trust and share information, customized to the segment, to develop long-term relationships. If your company has parts of this strategy that are not yet being implemented, we at Prospect Factory can help.