[RevOps Implementation: Part 4] DX measures for each department to improve the increase rate
Posted: Mon Feb 17, 2025 6:20 am
As digital transformation (DX) is promoted in various departments within companies, the importance of DX in marketing, sales, and customer success departments, which are central to customer contact, is also being questioned.
The biggest goal in corporate management is to "increase sales and create a system for a stable revenue base," and digital transformation in each department that comes into contact with customers has a significant impact on improving a company's sales.
In recent years, the introduction of "RevOps (Revenue Operations)" has been attracting attention as an important concept in implementing such systems .
RevOps is a method of managing and operating departments such as marketing, sales, and customer success in an integrated manner in order to maximize a company's profits.
Therefore, in this series, we will explain in the following steps how to optimally introduce RevOps: "Why is it necessary in the first place?", "Important points to focus on when introducing it", "How to proceed with measures", and "Ideal organizational structure and KPI settings".
[Part 1] CX strategy is important in the age of Marketing 4.0
[Part 2] Two points to focus on to improve sales
[Part 3] Marketing DX measures to increase potential customers
[Part 4] DX measures in each department to improve the pickup rate
[Final Part] Reforming the organizational structure to promote DX at customer contact points
In the fourth article, we will answer the question, "How bangladesh number data can we improve the increase rate in each department?" and explain how the marketing, sales, and customer success departments should promote DX.
table of contents
1.Improving the rate of increase is achieved by introducing optimal tools and analyzing data in each department
2.Setting KPIs as business process goals
3.Selection of tools for each department
4.Examples of typical functions and services required for each tool
Typical functional requirements and tool examples for CRM
Typical functional requirements and tool examples for a CMS
Typical functional requirements for MA and examples of tools
Functional requirements for SFA
Functional requirements for CS
5.summary
The biggest goal in corporate management is to "increase sales and create a system for a stable revenue base," and digital transformation in each department that comes into contact with customers has a significant impact on improving a company's sales.
In recent years, the introduction of "RevOps (Revenue Operations)" has been attracting attention as an important concept in implementing such systems .
RevOps is a method of managing and operating departments such as marketing, sales, and customer success in an integrated manner in order to maximize a company's profits.
Therefore, in this series, we will explain in the following steps how to optimally introduce RevOps: "Why is it necessary in the first place?", "Important points to focus on when introducing it", "How to proceed with measures", and "Ideal organizational structure and KPI settings".
[Part 1] CX strategy is important in the age of Marketing 4.0
[Part 2] Two points to focus on to improve sales
[Part 3] Marketing DX measures to increase potential customers
[Part 4] DX measures in each department to improve the pickup rate
[Final Part] Reforming the organizational structure to promote DX at customer contact points
In the fourth article, we will answer the question, "How bangladesh number data can we improve the increase rate in each department?" and explain how the marketing, sales, and customer success departments should promote DX.
table of contents
1.Improving the rate of increase is achieved by introducing optimal tools and analyzing data in each department
2.Setting KPIs as business process goals
3.Selection of tools for each department
4.Examples of typical functions and services required for each tool
Typical functional requirements and tool examples for CRM
Typical functional requirements and tool examples for a CMS
Typical functional requirements for MA and examples of tools
Functional requirements for SFA
Functional requirements for CS
5.summary