The purpose of ad delivery varies

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depending on the case, such as awareness or acquisition, but in either case, you will need to track changes in numbers. Determine and measure conversion points based on the purpose of delivery .

For more information on how to set up Meta Pixel, please refer to this article.


[Must-see for beginners] What is Meta (Facebook) Pixel? A thorough explanation of how to install it and check if it works | Keymake's blog | Keyword Marketing Co., Ltd.

Meta Pixel (formerly Facebook Pixel) is a JavaScript code that you belarus number data install on your site to measure user actions on your website, such as product purchases or inquiries.

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4. Check the results of your ads
Meta Ads Manager also lets you check the results of your ads, including impressions, clicks, ad costs, and conversions.

It can be used not only to confirm results, but also to analyze and find areas for improvement when performance deteriorates .

You can check the numbers by campaign, ad set, and ad, so once you get used to it, try looking at them in more detail, such as by destination or time.


How to apply filters
If you don't have much time, check "Account Overview"
We also recommend checking the general trends in your "Account Overview," which shows conversions and ad spend over the past 7 days, as well as recommendations for your running ads.

The information you can check here will be useful for understanding the issues with your current advertising account and considering improvement actions , so be sure to make use of it.