Real-time metrics for analysis and improvement
Posted: Mon Feb 17, 2025 6:45 am
Since the results of online ads, including listing ads, can be checked in real time , you can immediately analyze and improve them. The following indicators can be checked on the ad management screen.
Indicators you can check detail Examples of improvements
Impressions The number of times your ad was displayed ・Expand targeting
・Expand budget, etc.
Clicks The number of times the ad was clicked ・Review keywords and targets
・Add ad display options, etc.
Number of conversions (CVs) Number of bosnia and herzegovina number data purchases and contracts for products and services via advertisements ・Improvement of ad copy and landing page, etc.
Cost per click (CPC) Average cost per ad click ・Improve the quality of advertisements, etc.
Indicators that can be checked for online advertising, including listing ads
You can check each indicator and quickly implement the PDCA cycle if the results are poor. You can also use multiple campaigns, ad groups, and ads to determine which ads are performing well and allocate your budget to them.
Also, if you have more budget left over than you expected as the end of the month or fiscal year approaches, you can refer to each indicator and strengthen your ad delivery. Another advantage of listing ads is that you can check the results in real time and change the ad copy and targeting.
Disadvantages of PPC
So far, we have introduced the benefits of listing ads, but of course there are also disadvantages. However, don't worry, we will also introduce ways to cover the disadvantages.
Not for awareness (potential customers)
There is a ceiling to your results
Ongoing operational costs (financial expenses and human resources)
Keywords increase the cost per click
There is a certain number of users who avoid ads.
Indicators you can check detail Examples of improvements
Impressions The number of times your ad was displayed ・Expand targeting
・Expand budget, etc.
Clicks The number of times the ad was clicked ・Review keywords and targets
・Add ad display options, etc.
Number of conversions (CVs) Number of bosnia and herzegovina number data purchases and contracts for products and services via advertisements ・Improvement of ad copy and landing page, etc.
Cost per click (CPC) Average cost per ad click ・Improve the quality of advertisements, etc.
Indicators that can be checked for online advertising, including listing ads
You can check each indicator and quickly implement the PDCA cycle if the results are poor. You can also use multiple campaigns, ad groups, and ads to determine which ads are performing well and allocate your budget to them.
Also, if you have more budget left over than you expected as the end of the month or fiscal year approaches, you can refer to each indicator and strengthen your ad delivery. Another advantage of listing ads is that you can check the results in real time and change the ad copy and targeting.
Disadvantages of PPC
So far, we have introduced the benefits of listing ads, but of course there are also disadvantages. However, don't worry, we will also introduce ways to cover the disadvantages.
Not for awareness (potential customers)
There is a ceiling to your results
Ongoing operational costs (financial expenses and human resources)
Keywords increase the cost per click
There is a certain number of users who avoid ads.