Targeting your demand generation campaigns
Posted: Mon Feb 17, 2025 6:54 am
A demand generation campaign can target:
Device targeting
Language and geo-targeting
Custom Segments
Data Segment
Similar Segments
The overview of each targeting is as follows:
Targeting types overview
Device targeting Available on PC, mobile, tablet and TV cambodia number data screens
Language and geo-targeting Language and region selectable
Custom Segments Specify keywords, URLs, etc.
to deliver ads to users who are interested in those keywords
Data Segment Segments based on data owned by the advertiser
*Website visitors, customer lists, etc.
Similar Segments
Deliver ads to users with similar characteristics based on customer lists, website activity, etc.
List of targeting that can be set
In particular , custom segments allow you to target by search behavior . This is a type of targeting that allows you to register any keyword and approach users who have previously searched for that keyword.
This targeting method, which is not available with display campaigns, is a unique strength of demand generation campaigns.
What is the difference between a demand generation campaign and a discovery campaign?
Demand Generation campaigns add many features that Discovery campaigns did not have.
The following table summarizes the differences between Demand Generation Campaigns and Discovery Campaigns. Among them, the features written in red are new features added to Demand Generation Campaigns.
Let's take a look not only at the differences from Discovery campaigns, but also at what features have been added.
Device targeting
Language and geo-targeting
Custom Segments
Data Segment
Similar Segments
The overview of each targeting is as follows:
Targeting types overview
Device targeting Available on PC, mobile, tablet and TV cambodia number data screens
Language and geo-targeting Language and region selectable
Custom Segments Specify keywords, URLs, etc.
to deliver ads to users who are interested in those keywords
Data Segment Segments based on data owned by the advertiser
*Website visitors, customer lists, etc.
Similar Segments
Deliver ads to users with similar characteristics based on customer lists, website activity, etc.
List of targeting that can be set
In particular , custom segments allow you to target by search behavior . This is a type of targeting that allows you to register any keyword and approach users who have previously searched for that keyword.
This targeting method, which is not available with display campaigns, is a unique strength of demand generation campaigns.
What is the difference between a demand generation campaign and a discovery campaign?
Demand Generation campaigns add many features that Discovery campaigns did not have.
The following table summarizes the differences between Demand Generation Campaigns and Discovery Campaigns. Among them, the features written in red are new features added to Demand Generation Campaigns.
Let's take a look not only at the differences from Discovery campaigns, but also at what features have been added.